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Head of Paid Media

1 month ago

United Kingdom The Goat Agency Full time

Job Title: Head of Paid Media (Mat Cover)

Location: Remote/Hybrid

Contract: 12 months FTC

As Head of Paid Media, you’ll oversee our Paid Social and Programmatic teams in the creation, implementation and optimisation of ad campaigns for some of the biggest brands in the world.

The Goat Agency is the world’s leading social-first marketing agency, powered by influencers. We’ve worked with, retained, and scaled some of the most exciting brands in the world, and delivered award-winning social and influencer campaigns in over 70 countries and 28 languages. Right now, we’re the best influencer agency in the world, but our vision is to be the best marketing agency in the world.

Your responsibilities will include:

  • Own the strategic direction of paid social and programmatic across the agency, ensuring alignment with client business objectives, industry best practices, and emerging trends.
  • Define and implement a best-in-class paid strategy, leveraging data-driven insights to drive performance, efficiency, and innovation across campaigns.
  • Lead, develop, and inspire a high-performing team of paid social and programmatic specialists, fostering a culture of excellence, continuous learning, and professional growth.
  • Act as a senior advisor to clients, translating business goals into impactful paid media strategies and positioning the agency as a trusted partner.
  • Establish and strengthen key relationships with platform partners (Meta, TikTok, YouTube, LinkedIn, etc.), ensuring the agency remains at the forefront of industry advancements.
  • Collaborate with senior stakeholders across the agency and wider GroupM network, identifying opportunities for cross-channel synergy and innovation.
  • Drive commercial success by optimising campaign performance, proactively identifying growth opportunities, and ensuring clients maximise their investment in paid media.
  • Champion industry leadership, staying ahead of emerging technologies, measurement methodologies, and evolving consumer behaviors to future-proof our paid offering.
  • Oversee training and knowledge development within the paid team, identifying skill gaps and implementing structured learning initiatives.
  • Ensure seamless integration between paid media and other marketing functions, working closely with internal teams to deliver cohesive, high-impact campaigns.

Required Experience:

  • 7+ years of experience in digital marketing, with a proven track record of leading and scaling paid media functions, ideally within an agency environment.
  • Deep expertise in paid social and programmatic advertising, including hands-on experience with major platforms (Meta, TikTok, YouTube, LinkedIn, DV360, Amazon DSP, and other retail media channels).
  • Proven ability to lead, mentor, and develop teams, driving high performance and fostering a culture of innovation.
  • Strong commercial acumen, with experience in managing budgets, driving profitability, and identifying new revenue opportunities.
  • Exceptional stakeholder management skills, with extensive client-facing experience and the ability to influence senior decision-makers.
  • Analytical and data-driven mindset, with the ability to translate insights into actionable strategies that drive measurable impact.
  • Excellent communication and presentation skills, capable of articulating complex strategies to clients, internal teams, and senior leadership.
  • A strategic thinker with a hands-on approach, comfortable navigating both high-level planning and tactical execution.

Company Culture and Benefits:

  • Regular social events and ongoing clubs
  • £200 grant to make your working-from-home set up comfortable once you’ve passed probation
  • Provided MacBook laptop to work from
  • Flexi-hours
  • Remote/Hybrid Working
  • Health and wellbeing allowance once you’ve passed probation
  • Health Insurance after you’ve passed probation
  • Life Insurance Policy
  • 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
  • Birthday & Work Anniversary Days Off
  • Length of Service Gifts
  • In-office benefits such as beauty treatments & Yoga
  • Flexible Bank Holidays
  • Volunteering Days
  • Free Flu Jabs

Plus Many More