Digital PR Manager

2 weeks ago

London, United Kingdom HeadX Full time

About us:

We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current eCommerce grew from $0 to $1M/Monthly Revenue in just 6 Months. We are now taking over the USA and planning global expansion. Bootstrapped it all the way. No outside investors. Our goal is to hit $100M within a couple of years. We are result oriented team that knows for survival you need always test, evolve and adapt to be the best. Our team is very open-minded and huge believers in extreme ownership

What We Are Offering:
  • Interesting, challenging, fast-growing projects
  • Strong and open-minded, transparent team
  • An environment that will push you to grow and evolve
  • Freedom to make decisions (and fails)
  • Fully remote team, flexible times (according to clients or team needs)
  • Non-corporate, ever-evolving environment
  • Results and solutions-oriented environment
Our Values
  1. Continuous Improvement - Life is never-ending growth. The day you stop growing - you start dying. We implement what we learn otherwise it's worthless.
  2. Extreme Ownership - People make their own decisions and hold themselves accountable. We solve any roadblocks, not blame or rely on others.
  3. Grit - Resilient, perseverant, and plain ol’ not giving up. Not letting anything stop you. Not being afraid to get your hands dirty. Getting those blisters.
  4. Performance driven - Make shit happen, don’t just talk about doing, focus on getting it done and the output of your work, not how many hours you put in.
  5. Integrity - Being human and understanding each other, operating by wishing others good, and being very transparent with feedback.
  6. Exceptional Team - The team is the cornerstone of our success, propelling us to achieve greatness. Our Culture brings both memorable experiences and fulfillment.
Job Summary:

The PR Manager - eCommerce develops and executes marketing communications plans, builds media relationships, creates content, monitors PR results, evaluates partnership opportunities, and maintains industry awareness. They manage press releases, handle crisis communications, ensure consistent messaging, and measure campaign effectiveness.

Job Responsibilities:
  • Develop a marketing communications plan including strategy, goals, budget, and tactics to enhance our brand’s reputation and visibility.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Create content for press releases, byline articles, and keynote presentations.
  • Monitor, analyze, report, and communicate PR results on a monthly basis.
  • Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
  • Build relationships with thought leaders to grow industry awareness.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
  • Build and maintain relationships with key media outlets and journalists.
  • Create and distribute press releases, media alerts, and other PR materials.
  • Manage crisis communications and respond to negative press.
  • Collaborate with other departments to ensure consistent messaging across all channels.
  • Measure and report on the effectiveness of PR campaigns.
Job Requirements:
  • 5+ years of experience in PR, preferably in an eCommerce or related industry.
  • Excellent written and verbal communication skills in English.
  • Strong project management, and multi-tasking skills.
  • Ability to work under pressure and meet tight deadlines.
  • Experience with crisis management and communications.
  • Strong experience in social media, digital marketing, digital communities, and eCommerce business.
  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
  • Self-motivated and able to work independently.
  • Able to within EU and US timezones.
Top Skills of this Role:
  • Strong knowledge of marketing communications strategies and tactics
  • Proficiency in creating compelling content for press releases, articles, and presentations
  • Familiarity with media relations and ability to build and maintain contacts
  • Experience in monitoring and analyzing PR results and reporting on them
  • Understanding of industry trends and ability to make strategic recommendations
  • Crisis communication management skills
  • Proficient in measuring and reporting the effectiveness of PR campaigns
  • Collaboration and coordination with various departments for consistent messaging
  • Familiarity with partnership opportunities, sponsorships, and advertising
  • Excellent communication and interpersonal skills
Hiring Process:
  • Round (1): Review and evaluate your application
  • Round (2): Invite and submit the practical task/assessment
  • Round (3): HR Interview
  • Round (4): Line Manager's Interview
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