Marketing Manager
2 weeks ago
MOBILUS Labs is reinventing the way we experience voice communication. We are a tech startup with the mission to provide frictionless voice communications for teams of any size, at any range, and from any environment. To do this we are developing a hardware / software platform leveraging state of the art technology in bone conduction, voice recognition, artificial intelligence, and multi-network connectivity. Think of the communication device used in your favourite Sci-Fi book or film. Yeah, that is what we’re building As a result, we also have the opportunity to build a diverse team and develop technologies for some of the most exciting applications for voice communication in extreme environments including: connected worker in industrial environments, cycling, SCUBA diving, and emergency response. Mobilus is located in central London with a network of international partners in the USA, Hong Kong, and France.
The RoleMobilus Labs is undergoing a period of rapid growth and is building a sales and marketing team to take our solutions to the global market. To accelerate this growth, Mobilus Labs is looking for a passionate Marketing Manager who is excited about helping build a rich ecosystem of users and partners on the Mobilus Platform. As the Marketing Manager you will play a critical role in defining and executing the business strategy of the company. You will be working directly with the CEO and VP of Business Development in an agile, user-centric, team environment. This role will give you the opportunity to not develop your career in an exciting new technology company and build strong relationships with innovation leaders and launch and scale multiple Mobilus products worldwide.
Main Responsibilities- Work with senior leadership team to design and execute our go-to-market strategy across all target sectors, audiences and geographies
- Maintaining comprehensive account profiles and target personas, oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account, revenue goals.
- Distribute and manage incoming sales leads and their outcomes
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Produce and manage ‘content creation’ across videos, blogs, case studies, white papers
- Appoint and manage outside agencies, contractors where appropriate
- Conduct market research and competitor analysis
- Organize exhibitions, trade shows, customer and partner led events
- Manage marketing budget and report upon annual and quarterly plan
- Degree educated (in Marketing or related field of study) and/or 3-7 years previous experience in general and digital marketing
- B2B technology marketing background within software and ideally hardware
- Proficient in MS Office Suite; web analytics tools (e.g. Google Analytics); setting up/optimizing online ad campaigns (e.g. Google Adwords, Youtube, LinkedIn etc.); CRM systems (ours is HubSpot) and maintaining/updating the website direct and/or with outside parties
- Previous experience working in the Industrial sector (Construction, Oil & Gas, Utilities, etc.)
- Tech savvy with a passion for voice technologies, IoT, and/or wearables.
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