Director of Research Services

3 weeks ago

London, United Kingdom Ipsos Full time

As a senior member of the team, your role is to activate an offering for Ipsos by bringing to life client-oriented deliverables that can be utilised by multiple customers. The role will look to create best practice that can be lifted and shifted across existing and new markets.
The consultancy offer is identified as a way for Ipsos to expand its existing footprint and to enter new markets through building our cross-media Ipsos presence with clients and the broader media industry.
You will work closely with the commercial, product and data analytic teams to bring approaches that meet our client challenges and maximise our data capability. brief overview of the role, including unique selling points, the reward of this role (non-Financial)
Delivering the Cross Media Custom Analytics Proposition
This role will draw on the core data sets created from within the Audience Measurement product framework at Ipsos. The offering entails measurement across print, video and audio. Working with clients across industry sectors to understand how online measurement data & analytics can help their business and bring to life through the provision of a suite of approaches.
Work with and identify potential data partnerships to enhance our deliverables and continue to progress our core offering.
Develop expansion plans for the Cross-Media team, demonstrating what skill sets and attributes will drive ongoing growth.
Sharing out the data and analytics capability in a simple way to upskill sales teams to drive penetration and initial lead generation within our audience measurement team and the broader Ipsos organisation.
Work closely with our existing client teams, Media Development and the wider Ipsos Client organisation.
The core panels provide the basis for consumer led information that can be applied to multiple client sectors and the lead role will help to define 'where to play' for Ipsos and how best to accelerate client penetration.
The role will require working closely with the Audience Measurement leadership teams and specifically with the global product leadership team for Cross-Media, alongside the commercial and analytic teams. This is a growth area, and the successful candidate will be expected to provide input into the planning process at Ipsos to identify investment that can lead to accelerated growth.
Establish and grow the Cross-Media Custom Analytic team.
Help drive a 'state-of-the-art' client Data Consulting offering and operating model.
Highlight how the cross-media opportunity can be tailored and delivered in new markets.
Contribute to develop and progress the data offering and build an understanding of these approaches within Ipsos.
Keeping current with new data developments, trends and ideas in the external market.
Work to maximise the impact and usage of AI/machine learning alongside existing data analytic approaches.
Take a privacy centric approach to the products ensuring that the role and solutions are based on the strongest privacy principles that maintain the commitments made by Ipsos on data protection.
Bring the analytic approaches to life through data visualisation and utilising business intelligence tools.
Strive to shift the business from ad hoc approaches to sustainable and repeatable product offerings.
Expertise in managing and activating large data sets to bring value to external clients.
Previous experience of utilising panel-based solutions and a clear understanding of what can and cannot be driven from panel data sets.
Proven track record in shaping and driving data, analytic solutions.
Business strategy acumen, e.g. business case development, identification of value opportunities for data and analytics, operating model design
Experience of designing and delivering learning and development or capability building
Comfortable working in agile delivery models with a strong focus on speed and quality of execution
Experience of customer insight, media or marketing data.
Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.
In addition to this we have a fantastic Learning & Development offer delivered through a mix of face to face, online or on-demand; We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.
Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets.

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