Senior Analyst Customer Marketing

3 weeks ago

Peterborough Cambridgeshire, United Kingdom Compare the Market Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.

It's why we're on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves

We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it's never been more blindingly obvious why you would choose Compare the Market.

We'd love you to be part of our journey.
We're on the lookout for a dynamic CRM Senior Analyst to be the driving force behind our data-driven revolution. Your role is more than just analytics - it's about shaping the future of customer experiences and campaign strategies. As a key player, you'll harness the power of data to develop transformative, data-driven campaign strategies. Dive deep into customer insights, conduct complex data analyses, and leverage your expertise in SQL, Python or Redshift to optimise CRM initiatives.

Are you ready to take center stage in transforming our CRM department?

Everyone is welcome. Be you. We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work.

This means we're excited to hear from people with a range of skills, experiences, and ideas. We don't expect you to tick all the boxes but would love you to hear what makes you great for this role.

Some of the great things you'll be doing:

• Strategic Insights: Utilise comprehensive data analysis to shape data-driven campaign strategies aligned with customer needs and business objectives.

• Data Mastery: Conduct intricate data analysis and querying on large datasets, showcasing proficiency in SQL and familiarity with databases like Redshift.

• Optimisation Guru: Monitor and report on CRM campaign performance, providing insights and recommendations for continuous improvement.

• Customer Understanding: Leverage CRM and customer data models to understand behaviors, preferences, and trends for more targeted and effective CRM strategies.

• Team Collaboration: Work closely with the CRM team, sharing data insights, and collaborating on data-driven approaches for optimal customer engagement.

• Testing Brilliance: Plan and analyse tests across multiple campaigns at scale, ensuring innovative strategies for maximum impact.

• Audience Identification: Identify core audiences for new strategies, contributing to the ongoing evolution of our CRM excellence.

What we'd like to see from you:

• Technical Prowess: Proficiency in SQL, experience with databases like Redshift, and solid knowledge of CRM and large customer data models (+10m).

• Analytical Brilliance: Strong analytical skills to dissect large datasets, identify trends, and generate meaningful insights.

• Strategic Mindset: Apply data insights to inform campaign strategies, aligning with broader business objectives.

• Communication Mastery: Excellent communication skills to translate complex data findings into understandable insights for stakeholders.

• Problem-Solving Savvy: Adept at problem-solving, identifying and addressing challenges in data analysis and campaign performance.

• Collaboration Champion: Strong collaborative skills, contributing effectively to shared objectives and strategies.

Our brilliant brand is central to our business, but that's only part of the story. Our Marketing team ensures we're showing up for customers in the right way, at the right time, with the right offers. It's fast and exciting and famous

There's something for everyone. We're a place of opportunity. You'll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people.

And then there's our benefits. For us, it's not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid CSR days, we've pretty much got you covered

#LI-JW1

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