Ecommerce Manager
2 weeks ago
Role Description
Studio Nicholson is seeking a dynamic and experienced Ecommerce Manager to join the Digital team at our London-based fashion brand. As the Ecommerce Manager, you will play a pivotal role in driving the online success of Studio Nicholson, overseeing the execution of our digital strategy.
With a focus on delivering an exceptional online shopping experience, you will be responsible for optimising the performance of our ecommerce offering; managing product launches on both Shopify and other 3rd party platforms; and implementing innovative digital marketing initiatives. The ideal candidate will possess a deep understanding of the luxury fashion industry, a keen eye for detail, and a proven track record of successfully managing and growing ecommerce operations.
Responsibilities
- Oversee the day-to-day operations of the ecommerce website, ensuring a seamless and user-friendly shopping experience.
- Collaborate with cross-functional teams to update product listings, optimise content, and implement site enhancements
- Responsible for all ecomm photography; from working with the Production team on briefing shoots, through to uploading retouched imagery to site
- Ownership of all product creation and management
- Management of product categorisation and VM
- Responsible for the creation and communication of seasonal and ad-hoc promotions
- Primary contact for Japanese and South Korean ecomm partners: responsible for ensuring communication of collection, strategy and functionality
- Use analytical tools (such as GA4) to provide insight into site performance and identify areas of opportunity to improve site performance and enhance the customer experience
- Ensuring all devices are optimised to deliver the best possible journey for the customer
- Work closely with the digital marketing team to provide insight into customer behaviour and product insight to support marketing campaigns across the channels
- Implement strategies to enhance the overall online customer experience, from navigation to checkout
- Monitor customer feedback and implement improvements based on insights
- Utilise analytics tools to track and analyse website performance, user behaviour, and sales data
- Generate regular reports and provide actionable insights to inform decision-making
- Coordinate with the operations team to ensure accurate inventory management and timely order fulfilment
- Implement efficient shipping and return processes to enhance customer satisfaction
Qualifications
- Proven Experience: Minimum of 2 years of experience in Ecommerce management, preferably within the premium or luxury fashion sector
- Technically minded: Proficient in Shopify and ideally Zedonk. Familiar with CMS platforms, Adobe Suite and other relevant technologies
- Analytical Skills: Proficient in using analytics tools (i.e. GA4) to track and interpret data, driving informed decision-making
- Creativity: Ability to propose innovative ideas and think creatively about enhancing the online customer experience.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
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