Senior Director, Marketing Performance and Technology

2 weeks ago

London, United Kingdom Miller Byrne Full time

Senior Marketing Manager - London - Hybrid - 4 Month Contract
Our client, a growing B2B Tech company are looking for a Senior Marketing Manager for an interim contract.
THE ROLE OF SENIOR MARKETING MANAGER:
- Strategic go-to-market planning for technology products across multiple sectors
- Campaign planning and execution to build brand profile and drive demand
- Work with the marketing and wider commercial teams to implement and deliver innovative and results-focused acquisition, retention, cross-sell, and upsell campaigns across multiple channels (owned, paid, and earned)
- Plan and implement highly effective email and marketing automation programmes
- Facilitate the development of multi-channel thought leadership content – case studies, blogs, guides, research, webinars, video and events
- Support the sales and account management teams by providing innovative sales enablement content, including content, brochures & sales presentations
- Continually test, measure and report campaign performance
THE IDEAL CANDIDATE FOR THE SENIOR MARKETING MANAGER ROLE:
- Marketing-related degree or similar qualification
- At least 3 years’ solid marketing experience
- Good understanding of marketing strategy and keen digital awareness, tech-savvy
- Highly organised with an ability to plan and juggle several projects and tasks at the same time, self-motivated and capable of working autonomously in a fast-paced environment
- Experience in go-to-market planning for new product launches
- Experience using CRM, data and marketing automation systems essential. Salesforce and Pardot desirable
- Great eye for brand and design
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