Branding Lead

3 weeks ago

Bermondsey Greater London, United Kingdom Haleon Full time

A new world-leading consumer health company. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. We are seeking a creative, dynamic and credible Global Capability Lead to join our global centre of expertise. Our mission is to develop a global learning eco-system that meets our regulatory requirements, supports our strategic priorities and helps create a culture of growth for our employees. This role will do more than create content, they will develop learning frameworks, design learning UX on our systems, curate content and think about the learner experience through an end to end learning eco-system to drive simplicity and ease of use. UX Design
Gathers and analyse data from an array of sources including metrics, stakeholders, and external research, to draw insights, make decisions about learning needs and design total learning curriculum for global or targeted audiences.
Designs the architecture of a learning site to create a simple and easy UX, respecting already established parameters and guard rails.
Instructor-led and digital design
Works with SMEs to develop learning experiences tightly aligned to strategic priorities, with an emphasis on only essential rather than exhaustive content and using an array of learning science and marketing/comms techniques that result experiences that are straight to the point and appealing for learners.
Matches written or verbal Tone of Voice to brand guidelines.
Designs for an array of modalities including Instructor-led in person or virtual, self-led e-Learning, document-based, video-based, articles, memes, etc, using software such as Articulate for some digital learning.
Content curation
~ Selects supplementary or other learning and content to support and augment learning paths or curriculums and continues to manage to make sure the content remains up to date and applicable to the changing needs of the business.

Develops comprehensive marketing strategies to promote learning programmes, opportunities, resources and events to internal audiences.
Designs compelling communication materials including MEMEs, short tik tok videos, emails, newsletters, intranet articles and posters, to generate excitement and participation in learning activities.
Incorporates feedback to enhance the quality and effectiveness of learning experiences.
Knowledge of meeting diverse needs in learning including WCAG for online
Proficiency in LMS/LXPs, authoring tools and graphic design software.
Creative thinker with a strategic mindset with a passion for organizational learning, employee engagement and development to drive positive improvements in the workplace.
We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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