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CRM Data Specialist

4 weeks ago

City of London Greater London, United Kingdom Harnham Full time

CRM Campaign Specialist 6-Month Contract £400 Per Day Inside IR35 Hybrid Working (3 days in London Office) We’re looking for an experienced CRM Campaign Specialist to support the ongoing CRM transformation project within a leading global brand. The business is currently migrating from Adobe Campaign to Salesforce Marketing Cloud and this role will play a key part in supporting BAU activity, campaign analysis, and the CRM migration process. You’ll work closely with the CRM Lead to maintain day-to-day operations, deliver key data and reporting requests, and assist in defining how data and campaigns transition into the new environment. Key Responsibilities Support the delivery of BAU CRM campaigns across multiple channels, ensuring accuracy and timely deployment. Work closely with the CRM Lead to align on data strategy, migration requirements, and campaign planning. Deliver campaign performance reporting, pulling data and producing insight-led summaries in Excel and dashboards. Manage ad-hoc data and insight requests, including running SQL queries to extract and analyse campaign data. Partner with cross-market stakeholders to ensure consistency across UK and European teams. Support the assessment of CRM migration requirements, determining which campaigns, workflows, and data structures should be migrated or redefined. Provide recommendations to optimise CRM processes and data flows in collaboration with the technical and development teams. Skills & Experience: Strong experience working in CRM operations, campaign management, or lifecycle marketing. Confident using data and reporting to evaluate campaign performance and make recommendations. Hands-on experience with Salesforce Marketing Cloud or Adobe Campaign (experience in one or both ideal). Strong Excel skills; familiarity with SQL for ad-hoc queries is preferred. Comfortable working with multiple stakeholders across complex, matrixed environments. A proactive communicator who can bridge technical detail and commercial priorities.