Digital Marketing and Fundraising Officer
2 weeks ago
The Fundraising & Marketing Officer will be responsible for driving brand relevance, oversight of Schools and Community fundraising activity, managing impact campaigns post appeal and related research and insight.
The Fundraising and Marketing Division is responsible for raising public income, recruiting new supporters, retaining existing supporters and growing our relevance by creating a better understanding of Trócaire’s work and its impact.
As part of the Campaign Marketing team, the Fundraising & Marketing Officer will lead the planning and delivery of the Lent campaign. This is Trócaire’s most prominent fundraising campaign and raised €8.The Fundraising & Marketing Officer will also be responsible for driving brand relevance, oversight of Schools and Community fundraising activity, managing impact campaigns post appeal and related research and insight.
We work with local partners in the world’s most at-risk communities and with people in Ireland to tackle the underlying causes of poverty and injustice and respond to the crises they create. Work with the Marketing Campaign Manager to deliver the campaign strategy and on a project to roll out the long-term direction of the Lent campaign with a view to optimising current campaign revenue and developing new income streams.
Manage all campaign elements including determining the campaign theme, planning, content gathering and development of ATL (creative & media); BTL (print, production and distribution) and Digital (working closely with Digital Officer).
Build strong relationships with external partners to deliver high quality campaigns.
Community Engagement Oversight:
Work with the Community Engagement Officer to develop new ideas and innovations across Community and Schools Fundraising and deliver the brand strategy.
Oversight of Community and Schools fundraising & outreach activity
F&M Assistant and Community Engagement Officer
Actively participate in performance management process to achieve objectives and personal development goals.
5 years’ experience in a relevant marketing / fundraising position and/or proven track record of campaign revenue generation.
~ Experience in managing national marketing campaigns with particular emphasis on ATL, BTL and digital marketing.
~ Management of external agencies (creative, media, research, print)
~ Excellent organisational / project management skills.
Good commercial acumen and an ability to manage and prepare financial information and interpret data.
Good understanding of principles of ethics and regulation areas of advertising, data protection and fundraising
Qualities
For the candidate with the required experience and passion for the role, Trócaire offers a competitive package of salary and benefits, including a generous pension and flexible working options. (Safeguarding Programme Participants-Children & Adults
Trócaire is committed to safeguarding people within our programmes from exploitation and abuse and has specific policies on this commitment (including a Global Code of Conduct) which outlines the expected behaviour and the responsibility of all staff, consultants, and other organisational representatives. More information on Trócaire’s safeguarding policies available here.
Diversity and inclusion
We are an organisation that embraces diversity and inclusion. Diversity and Inclusion statement available here
Please apply online through the Trocaire Careers page
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