Digital Marketing Coordinator

4 weeks ago

Milton Cambridgeshire, United Kingdom Taylor & Francis Group Full time

Job Description Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. Applications are shortlisted on a rolling basis and we will be interviewing alongside advertising. Are you looking to start your career in marketing automation? Due to an internal promotion Taylor & Francis Group have an exciting opportunity to join our CRM team as Marketing Automation Coordinator and begin on a path that can take you through to becoming a certified Marketing Cloud or Pardot specialist.
We are looking for someone with a strong interest in digital marketing who is keen to help colleagues realise their marketing goals through CRM technology. Work with our Marketing Automation Managers and marketing stakeholders to deliver automated email programmes
Apply changes to automated processes to refine audience segmentation, data selections and email personalisation
Run regular reports to support the efficient running of our marketing automation programmes
Maintain project and programme documentation
Perform regular checks on marketing automations and manage exception reporting
Build and maintain compliant email templates to support the wider marketing teams and their campaign requirements
Keep up-to-date with industry best practice and standards around email and automated marketing and ensure key information is shared appropriately
Understand the overall marketing technology stack and how it works together to deliver on sales & marketing requirements
An interest in email marketing, CRM and marketing automation
Experience in a sales or marketing environment
Experience in delivering email/automated marketing
HTML skills and ability to prepare and optimize images for use online
An excellent work/life balance with a fantastic, flexible working culture.
~25 days annual leave per year
~3 additional discretionary days for Christmas each year
~Employee assistance programme – offering 24/7 well-being support
~ Bonus and commission (if applicable)
~ Share Match – Plan that matches every share purchased with two free shares.
~ Pension scheme
~ Life assurance, plus optical and medical care.

This is a hybrid opportunity requiring a minimum of 20 office days annually. All candidates have to reside within a reasonable commuting distance to our Milton Park office to be considered for this opportunity.
This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. To find out more about our business and the great career opportunities please go to our Careers Site:
Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture.

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