Digital Business Analyst

4 weeks ago


United Kingdom Publicis Groupe Full time

Business Analyst** 101 Wood Lane, London, W12 7FW**Company Description**

Publicis Groupe is a global leader in communications, one of the largest
advertising agencies holding companies in the world, and a leader in
marketing, communications, and digital transformation.

Publicis Production harnesses the power of Publicis Groupes entire global
production capabilities and access to best-in-class technology worldwide. Dynamic Content Engine (DCE) team, within Publicis Production, manages a
leading digital media platform that empowers businesses to create, distribute,
and optimize dynamic content to effectively engage with their audiences. As a Business Analyst within the DCE team, you will play a pivotal role in the
understand business needs, gather requirements, and translate them into
With a keen understanding of both business
establish the requirements of the project features, the feasibility, and the
business case for each feature, writing detailed business requirement
definitions and expected user experience, validate with Product team and
UAT testing and Product Acceptance on the completion of development.

**Translate business requirements into technical specifications and ensure alignment with strategic goals.
* Stay informed about industry trends, competitive landscape, and emerging technologies in dynamic content.

**5+ years of experience in a business analyst role delivering value in the ad tech or MarTech space.
* Experience using multiple research methods to gather and analyse quantitative data.
* Experience with scaled agile methodologies and the ad tech technologies.
* Ability to demonstrate an understanding of cutting-edge digital advertising technologies.
* Experience building platforms or endpoint solutions.
* Experience with Google Cloud Platform, AWS, Kubernetes, and other scaled infrastructure projects.

**Accountability:** We expect ownership of tasks and projects, with regular updates and reporting of difficulties.
* **Service Excellence:** We deliver high-quality work, finding smart solutions to complex tasks.
* **



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