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Freelance Brand and Marketing Manager
4 months ago
London Business School are looking for a Brand Identity Manager to join Brand and Marketing on a permanent basis.
This is a critical role in continuing to embed and oversee the content and collateral production of London Business School assets to a Self-Serve, leading the Creative Agency and Freelancer model.
The Brand Identity Manager will oversee colleagues, partners, and all commissioned suppliers in the creation and delivery of artwork, copy & design, motion graphics and audio and video production. The primary focus will be to ensure that all produced work aligns with Brand Guidelines and accurately reflects the School’s visual identity and tone of voice.
Responsible for ensuring that all assets created under the LBS master brand are compliant and of high quality.
• Engaging directly with the lead creative agency, and department stakeholders, to inform, educate and advise on the creative process.
• Developing training & induction manuals/programmes to educate and build the knowledge of our community about the LBS brand, including training on how to apply Brand Guidelines, processes for brand approval and regular monitoring and auditing of brand compliance.
• Creating a new network of Brand Champions across the School will be required, mobilising and inspiring these colleagues to ‘be the voice of the brand’ for their individual departments/teams.
A design/brand background, understanding the fundamentals of brand identity and how this integrates well in marketing functions.
• Experience working with or producing different marketing assets.
• Knowledge of and experience using digital tools and platforms that support digital asset management and brand governance activities.
• Experience of managing contractors, partners and/or agencies.
• Why London Business School
London Business School: a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.
Generous annual leave of 27 days plus extra between Christmas and New Year
• Generous pension package, 14.Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health
• Our commitment to driving inclusion and belonging
We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.
