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Senior paid media analyst

5 months ago

United Kingdom NEjobsNE1 Full time

We are currently seeking a talented Senior Paid Media Analyst for a digital marketing agency located in central Brighton. As a pivotal member of our team, you will be responsible for managing existing paid media campaigns and spearheading the development of new ones.

Ideal candidates will possess 2-3 years of experience in a paid media role, demonstrating proficiency in PPC, GA, and AdWords. Handling budgets ranging from £1k to £30k+ per month across various paid media channels is a key aspect of this role.

Your duties will encompass setting up, optimizing, and reporting on campaigns for our diverse clientele. A results-oriented approach, focusing on ROI, CPA, and ROAS, is paramount. Moreover, you'll be tasked with identifying emerging trends and effectively communicating these insights to clients.

Requirements
  • Creating and managing campaigns across multiple paid media platforms
  • Acting as the primary point of contact for assigned clients, ensuring the efficiency and effectiveness of campaigns
  • Budget management
  • Audience analysis and optimization
  • Conducting A/B testing and other experiments
  • Delivering presentations to clients
  • Building and refining search and shopping campaigns

Key Skills:

  • Proficiency in Google Ads
  • Strong analytical abilities
  • In-depth knowledge of PPC platforms
  • Familiarity with Microsoft Office suite
  • Ability to devise and implement effective PPC strategies
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