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Digital Ecommerce Manager Lincoln HomeLet

4 weeks ago

Lincoln Lincolnshire, United Kingdom PIB Group Full time

Would you like to join a market leading, growing company within the tenant referencing and insurance arena?

We have a fantastic new role as a Digital / Ecommerce Manager so if you are a team player who can build relationships with internal and external stakeholders and who can implement first-rate digital marketing then it could be worth getting in touch.

Its a really hands on, fast paced role so you'd need enthusiasm and the ability to multi task and due to the fact this is a pivotel part of our business going forward we'd need you to be ready to hit the ground running.

You would be expected to be in the Lincoln office 3 days a week so ideally you will be located within easy commuting distant

MAIN PURPOSE OF ROLE:

As the Digital / Ecommerce Manager, you will be responsible for driving online sales and ensuring a seamless user experience for customers.

We would be looking for you to optimise the online quote and buy experiences, drive traffic to the various websites and increase online revenue, ideally therefore you would need a combination of technical skills, ecommerce and or quote and buy experience, digital marketing and business acumen to add value to this role.

Working alongside the Head of Marketing and Comms you'd be delivering and developing the businesses marketing strategy to drive growth. Leading digital projects, new builds, site migrations would play only a part of your role and you would have ownership over all websites and quote and buy platforms across the multiple brands the company is made up of, including over seeing the development, maintenance and optimisation across all company websites.

Online marketing: Developing and implementing digital marketing strategies to drive traffic to our quote and buy websites involving search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.

Customer experience optimisation: Continuously improving the online experience to increase customer satisfaction and conversion.

Analytics and reporting: Monitoring key performance metrics such as website traffic, lead gen, conversion rates, ROAS, income.

Processing and security: Ensuring compliance with relevant security standards and implementing measures to protect customer data and prevent fraudulent transactions.

Collaboration: Working closely with cross-functional teams such as marketing, sales, IT, and MI to align initiatives with overall business objectives.

Supplier management: Managing relationships with third-party suppliers such as web developers, digital marketing agencies, and payment processors.

Market Research and competitive analysis: Monitoring industry trends, competitor activities, and customer preferences to identify opportunities for growth and differentiation in the online marketplace.

User experience: Work with UX and developers to constantly fine-tune and optimise user journeys to deliver high-volume conversion rates.

CMS: Understand and implement core strategies based on the capabilities of enterprise-level CMS platforms such as Sitecore and open source CMS such as WordPress.

ABOUT YOU :-

• Experience in implementing and working with marketing technology such as SEMrush, Moz, Redeye, Mailchimp, Hubspot, CMS such as Sitecore, Wordpress.

• Experience in the implementation of data and analytics strategies and customer journey conversion.

• Experience in lead generation and acquisition strategies, ideally in Financial or Professional Services.

• Experience in working with a wide range of stakeholders – including sales, customer services, product, brand, and technology.

• Ability to multitask on projects with effective organisation and management of own time to ensure all work is delivered to scope and on time. Effective strategic planning ability to align with business objectives

• Excellent communication skills and strong people management experience

• Able to think strategically, analytically and creatively break down problems and find solutions

• Experience with A/B testing and strong knowledge of UX design principles to enhance online buying journeys.

• Liaising with internal stakeholders and external suppliers and agencies to ensure the delivery of compliant digital campaigns and strategies which are in line with pre-agreed budgets

• Working closely and managing digital / marketing agencies to ensure collaborative relationships which result in a quality outcomes and ROI

Ideally you would have Professional CIM qualification / Digital Marketing qualifications and have 5 years plus experience in a digital marketing role with proven ability to deliver results, manage multiple sites and plan strategically from within a financial services or insurance industry background.

Further information
As well as a competitive salary we offer the following benefits -

  • Competitive holiday allowance with the annual option to buy additional days
  • Death in Service benefit of x4 salary
  • Company pension scheme
  • Enhanced maternity and paternity leave packages
  • A flexible benefits package which allows you to add additional benefits to your overall package
  • Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
  • Discounted rates on PIB products
  • We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support,health screening, will writing, menopause support, books, stopping smoking and much more
  • We also offer a wide range of discounts includinga kids pass – giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
  • PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
  • Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
  • PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB’s carbon footprint.

We are proud of our success and growth and have been recognised for many industry awards across our business. If you wish to work for a company that truly puts people at the heart of their organisation, then we would love to hear from you. PIB operates a flexible working policy, and our management teams will talk to you about how that would meet both your flexible working needs and those of the business and role you are applying for. We would love to hear from you if you want to hear more about opportunities in PIB.

We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation or any other characteristic protected by law.

Why Work For Us?

Working within our HomeLet brand in our head office in Lincoln, we work with tenants, landlords and letting agents providing them with an award-winning referencing service and a comprehensive suite of insurance products.

HomeLet is a trading brand of Barbon Insurance Group, one of the UK's largest tenant referencing and specialist lettings insurance companies. HomeLet is part of PIB Group, which means that we can enjoy the strength and leverage that come with being part of a larger group for the benefit of our people as well as our customers. #J-18808-Ljbffr

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