Ecommerce and Digital Manager

4 weeks ago

Lincoln Lincolnshire, United Kingdom PIB Group Full time

Would you like to join a market leading, growing company within the tenant referencing and insurance arena?
We have a fantastic new role as a Digital / Ecommerce Manager so if you are a team player who can build relationships with internal and external stakeholders and who can implement first-rate digital marketing then it could be worth getting in touch.
You would be expected to be in the Lincoln office 3 days a week so ideally you will be located within easy commuting distant
As the Digital / Ecommerce Manager, you will be responsible for driving online sales and ensuring a seamless user experience for customers.
We would be looking for you to optimise the online quote and buy experiences, drive traffic to the various websites and increase online revenue, ideally therefore you would need a combination of technical skills, ecommerce and or quote and buy experience, digital marketing and business acumen to add value to this role.
Working alongside the Head of Marketing and Comms you'd be delivering and developing the businesses marketing strategy to drive growth. Leading digital projects, new builds, site migrations would play only a part of your role and you would have ownership over all websites and quote and buy platforms across the multiple brands the company is made up of, including over seeing the development, maintenance and optimisation across all company websites.
Online marketing: Developing and implementing digital marketing strategies to drive traffic to our quote and buy websites involving search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
Customer experience optimisation: Continuously improving the online experience to increase customer satisfaction and conversion.
Monitoring key performance metrics such as website traffic, lead gen, conversion rates, ROAS, income.
Ensuring compliance with relevant security standards and implementing measures to protect customer data and prevent fraudulent transactions.
Working closely with cross-functional teams such as marketing, sales, IT, and MI to align initiatives with overall business objectives.
Managing relationships with third-party suppliers such as web developers, digital marketing agencies, and payment processors.
Market Research and competitive analysis: Monitoring industry trends, competitor activities, and customer preferences to identify opportunities for growth and differentiation in the online marketplace.
User experience: Work with UX and developers to constantly fine-tune and optimise user journeys to deliver high-volume conversion rates.
CMS: Understand and implement core strategies based on the capabilities of enterprise-level CMS platforms such as Sitecore and open source CMS such as WordPress.
Experience in implementing and working with marketing technology such as SEMrush, Moz, Redeye, Mailchimp, Hubspot, CMS such as Sitecore, Wordpress.
• Experience in the implementation of data and analytics strategies and customer journey conversion.
• Experience in lead generation and acquisition strategies, ideally in Financial or Professional Services.
• Experience in working with a wide range of stakeholders – including sales, customer services, product, brand, and technology.
• Ability to multitask on projects with effective organisation and management of own time to ensure all work is delivered to scope and on time. Effective strategic planning ability to align with business objectives
• Experience with A/B testing and strong knowledge of UX design principles to enhance online buying journeys.
• Liaising with internal stakeholders and external suppliers and agencies to ensure the delivery of compliant digital campaigns and strategies which are in line with pre-agreed budgets
• Working closely and managing digital / marketing agencies to ensure collaborative relationships which result in a quality outcomes and ROI
Ideally you would have Professional CIM qualification / Digital Marketing qualifications and have 5 years plus experience in a digital marketing role with proven ability to deliver results, manage multiple sites and plan strategically from within a financial services or insurance industry background.
As well as a competitive salary we offer the following benefits -
Competitive holiday allowance with the annual option to buy additional days
Company pension scheme
Enhanced maternity and paternity leave packages
A flexible benefits package which allows you to add additional benefits to your overall package
Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
Discounted rates on PIB products
We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support,health screening, will writing, menopause support, books, stopping smoking and much more
We also offer a wide range of discounts includinga kids pass – giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB’s carbon footprint.
PIB operates a flexible working policy, and our management teams will talk to you about how that would meet both your flexible working needs and those of the business and role you are applying for. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation or any other characteristic protected by law.
Working within our HomeLet brand in our head office in Lincoln, we work with tenants, landlords and letting agents providing them with an award-winning referencing service and a comprehensive suite of insurance products.
HomeLet is a trading brand of Barbon Insurance Group, one of the UK's largest tenant referencing and specialist lettings insurance companies.

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