Digital Advertising Product Analyst
2 weeks ago
Salary: £40-55k plus bonus & a strong benefits package
Date Posted: 19 September 2018
Job Type: permanent
Company: Newspaper
Contact: media@digital-find.com
Job Ref: APA4
Job Description
Join the expanding digital team for one of the UK’s most loved national newspapers. Take stock of their full range of advertising products. Carrying out a range of analytical techniques & tests to identify opportunities for improvement.
Take ownership for the analysis across all commercial products (display, video, mobile, programmatic, social, native), considering viewability, interaction, and engagement metrics. Create dashboards and deliver usable insights to help steer product road maps.
Pull on your experienced using tools such as SQL, R, Hadoop, Excel, and use these to hypothesise and perform statistical analysis, AB tests and experiments to measure the impact of product initiatives on revenue, technical performance, advertiser & reader performance.
Candidates will need analysis experience within the digital advertising industry, familiar with the many different ad products.
Salary circa £40-55k plus bonus & a strong benefits package.
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