Senior Manager, Digital Marketing

4 weeks ago


Edinburgh, United Kingdom Crerar Hotels Full time

The Crerar Hotels Group has an excellent opportunity for a motivated and passionate individual to join the central marketing team for maternity cover at an exciting time for the company.
Being part of a central marketing team, the role currently oversees 10 hotels with the potential to expand across the UK. This role provides the opportunity to be part of the team building something new in the hospitality landscape while visiting stunning hotel locations.
As Group Marketing Manager you will support the planning, implementation and measurement of the marketing strategy, including but not limited to:
Be the go-to person for all hotel-level marketing and PR activity
Lead relationships across the business to best deliver the commercial strategy for the group.
Evaluate and assist in the delivery of the brand customer journey.
Planning and executing photo and video shoots.
Assist in brand and hotel design work.
Support regular print and digital campaigns for the group and hotels.
Support hotels in growing databases and segmenting data to reach the right people.
Help in the day-to-day running and administration of the marketing office.
Coordinate outsourced external agencies, including design, digital marketing, CRM & App development.
Reporting of monthly results for senior stakeholders.
This role is maternity cover for one year and ideal for someone who currently works in a single unit, a multi-unit marketing executive looking to take the next step up the ladder, or someone who wants to pursue a career in hospitality & tourism marketing. Previous experience in a digital-first role with competent skills in social media, CMS and email software would be beneficial. A keen interest in hospitality, travel and tourism would be advantageous.
Attractive salary
40% off accommodation across all hotels
Membership to PerkBox with local retailer discounts
Birthday leave
paid day off the day your children start primary school
Ideally, we are looking for someone with a minimum of 3 years of marketing work experience with a real can-do attitude and passion to grow within a company and team. CRM management
Experience using Umbraco or similar web systems
Photoshoot/video shoot management
You will be flexible home/remote-working
with access to a hot desk if required and occasional travel to our iconic hotels. A driving license is preferable due to the location of our hotels. Applicants must be able to travel to all hotels when required.
If you have the qualities suited to this business;


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