Senior Account Executive

3 weeks ago

London, United Kingdom Mindshare Worldwide Full time

Position at Mindshare Worldwide
Account Director, Paid Social
Account Director, Paid Social, Channel Management
Mindshare Worldwide
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends
We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. We believe in being open and supportive of our people and all their differences to help them succeed. Channel solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn't enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.
As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client.
We are looking for an experienced Paid Social Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Social AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.
The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.
Exceptional project management and coordination skills, with a logical approach to problem solving
Exceptional people management skills, including support and development of at least two junior team members
Exceptional executional Paid Social experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential
Extensive experience using all/majority of the native Paid Social management platforms (Facebook, Instagram, Twitter, TikTok, Snap, Bing, LinkedIn, etc.) In depth understanding of networks like: Audience Networks, In-Stream, Twitter Sponsorships and when to use them to deliver against clients' business objectives
Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client's objectives.
Ability to devise a cross digital platform video strategy that links up with other non-social channels, considering best video practices (creating frameworks to demonstrate this)
Working knowledge of digital attribution approaches used to optimize social campaigns
An understanding of how Paid Social can integrate with other digital and offline channels
Performance

Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
provide outstanding levels of client service in a proactive manner
Become an expert in all Paid Social services offered by Mindshare
Build a reputation as a trusted senior advisor for internal and external stakeholders
Take responsibility for your team's development and career progression within the agency
Review the quality of team output and take appropriate action to improve delivery
Ensure briefing, planning and finance processes are strictly adhered to by the team
Establish strong working and communication processes with all Channels & Solutions and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
Understanding of the services delivered by the Channels & Solutions team, and their benefits
Increase Paid Social spends of existing client base, by proving the value of the channel
Surface out-of-scope services to increase mindshare revenue streams
Be commercially minded, ensuring effective management of available resources;

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