Product Manager, Marketing Data

3 weeks ago

London, United Kingdom Redefined Ltd Full time

Purpose of the Role & Team Profile

  • Support the development and a clear product vision and strategy for marketing data products.
  • Collaborate with stakeholders to define and prioritise product features and enhancements.
  • Create and maintain a product roadmap that aligns with Informa's business objectives.
  • Communicate the product roadmap with all relevant stakeholders and teams.
  • Manage day-to-day Infront and other data related application requirements, lead the delivery of demand and strategical projects.

Key interactions

  • Work closely with colleagues in the Customer Technology pillar and collaborate with peers across the Technology Solutions & Services function.
  • Engage with business stake holders and users to understand and prioritise the functional and marketing data needs and demand.
  • Collaborate with the engineering team on delivery and help refine requirements.
  • Partner with marketing and sales teams to drive product adoption and support go to market strategies.

Key Areas of Responsibility/Accountability

  • Gain deep understanding of Infront and other data related application, platform functionality and user workflows.
  • Accountable for executing configuration changes in Infront and other associated applications as part of both BAU (Business as Usual) activities and projects.
  • Serve as the Subject Matter Expert and offer support as required for application(s) and integration processes.
  • Provide assistance in data migrations, specifically in the onboarding of new businesses.
  • Place special emphasis on optimising marketers' workflows within Infront, Treasure Data, and upcoming solution landscapes.
  • Communicate updates on the product to stakeholders and platform users.
  • Develop and take ownership of comprehensive stakeholder plans.

Key Outputs and Outcomes

  • Streamline alignment of solutions with business requirements.
  • Improve prioritisation of demand, resulting in enhanced project and product efficiency.
  • Collaborate with the Head of Marketing Data & Segmentation to contribute to the development of strategies and explore additional opportunities for Infront and other related applications.

Measures of Success

The Product Manager, Marketing Data will be measured against their ability to:

  • Become the expert in their field and the go-to source for information and support.
  • Understand business requirements, user journeys and priorities.
  • Collaborate with developers and project teams and help refine requirements.
  • Contribute to development of strategy and further opportunities for Infront and other related applications.

This posting will automatically expire on March 25, 2024.

Qualifications

What we're looking for

  • Proven experience in Marketing Data Management with a strong understanding of segmentation.
  • Hands-on experience working with Marketing Data Platforms, CRMs or CDPs and Segmentation tools.
  • Excellent communication and interpersonal skills.
  • Proven ability in handling concurrent projects with attention to detail and accuracy.
  • Ability to connect well with non-technical users and developers alike.

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