Healthcare manager, brand manager

4 weeks ago

Cardiff, United Kingdom Health & Her Ltd Full time

Are you a brand marketing professional with a record of executing omnichannel consumer brands in fast-moving companies? This is an exciting opportunity within a health and wellness scale-up… you'll be responsible for managing a completely new-to-market-brand and all related brand marketing activities within this ground-breaking organisation.
We’re on a mission to revolutionise the way people access the best advice and cutting-edge solutions for their hormonal health. The impact of hormone changes on health is significant – it can affect both mental and physical health and leave people feeling like they’ve lost themselves and their vitality. We’ve created a number of services and products to supportcustomers on their hormonal health journey. This includes extensively researched supplements and our highly rated health app to support wellbeing holistically.
Our mission is to improve millions of lives by educating and innovating products to help support hormonal health. As Brand Manager, you’ll be planning, implementing and overseeing all marketing activities for the launch and scale of a new brand to market. You’ll execute the marketing strategy with excellence to ensure that the brand’s key messages and tone of voice are communicated to our audience through the channels which deliver the best return. The role will report into a highly experienced Senior Brand Manager and will work very closely with the rest of the marketing team including Senior Digital Marketing Manager, E-commerce Trading Manager, Social Media Manager and in-house Designer.
Executing the brand’s marketing strategy to ensure its successful launch and scale - delivering innovative and outstanding 360 programme of marketing activities.
Working with the team and agencies to execute creative on all paid marketing channels including social, PR and affiliates and supporting growth through organic channels including CRM, organic social and SEO.
Working closely with the retail team to drive engaging instore marketing events and activities, as well as managing the creative for all retailer listings and content, including Amazon.
Contributing to app and website content in conjunction with the Senior Digital Marketing Manager.
Supporting the innovation team with key insights, competitor knowledge to provide new product and claim ideas as well as reviewing and supporting with artwork development.
Leveraging digital analytics, retail sales data and consumer insights to drive marketing efficiencies and support optimisation of ROI.
Extrapolating trends and helping craft recommendations from consumer insights, key performance indicators, and industry knowledge.
A proven record of achieving high levels of brand growth and consumer engagement in both retail and online channels.
Experience of managing and developing a large and diverse range of marketing tools.
An understanding and awareness of the regulatory landscape in the health and wellbeing industry.
The company is based in the thriving Tramshed Tech offices in Cardiff City Centre which offers the following facilities:
~ Co-working with other fast-growing startups
~ Learning events and socials
~

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