Social Media Analyst

3 weeks ago


London, United Kingdom Salt Full time

Job Description

I’m expanding my network of Freelancers in Social Analytics

I work with some of the world’s leading agencies and brands who need help monitoring, analysing, and interpreting social media conversations and trends to provide insight and recommendations.

Social analytics plays a crucial role in development strategies, and the ideal candidates possess a strong analytics mindset, excellent communication skills, and a deep understanding of social media metrics and trends.

As a freelance in social analytics, you will:

-- Monitor and analyse social media platforms to track performance, identify trends, and measure the effectiveness of marketing campaigns

-- Utilise a variety of tools and techniques to gather data from social platforms, analyse sentiment, identify emerging topics, and track competitor activity

-- Collate and analyse large volumes of social media data to gain understanding of consumer preferences, behaviours, and opinions, and provide actionable recommendations to stakeholders

-- Prepare and deliver insightful reports and dashboards that effectively communicate findings to non-technical audiences

-- Use a variety of tools, including Brandwatch, Meltwater, Sprinklr, Sprout Social, Tableau, and Excel

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