Area Sales Manager

7 days ago

Bradford, United Kingdom ASR International Full time

Area Sales Manager – North West, North East & Midlands KBB Industry | National Merchant Accounts | Major Growth Phase Ideal First Step into Field Sales ASR are partnering with a fast-growing design-led brand within the KBB sector, who are experiencing exceptional results — with sales up over 40% year-to-date. As the business continues to expand, we are looking to appoint an Area Sales Manager to manage and develop a strong portfolio of national merchant accounts across the North West, North East, and Midlands. This is a fantastic opportunity for someone early in their area sales career, or for a showroom-based professional ready to step into their first field role and take on a larger region responsibility. Role Overview This role focuses on proactive account development — nurturing relationships, supporting merchant partners, and maximising product visibility and sales growth. You will be hands-on across showroom support, merchandising, product training, and commercial growth. Key Responsibilities Account Management & Growth • Grow spend across ~100 established and active merchant accounts • Maximise sales opportunities and upsell across the full product range • Increase order value through smart product positioning and territory planning • Support showroom teams with product training to boost conversion Customer Engagement & Support • Build strong relationships with buying groups and key decision-makers • Resolve queries quickly to maintain exceptional service levels • Maintain high standards of product display and brand impact in showrooms • Demonstrate strong understanding of customer business needs Territory & Activity Management • Plan and deliver an efficient and structured call cycle • Stay aware of competitor activity and market movement • Keep CRM fully updated with visits, contacts, pipeline and actions • Provide clear reporting on opportunities, risks and performance Skills & Experience Essential: • Experience in KBB sales or strong showroom sales experience, ready for field move • Relationship-driven with excellent communication skills • Self-motivated with strong territory and diary management skills • Consultative sales approach with commercial awareness • Full UK driving licence Desirable: • Experience working with independent merchants or buying groups • Proven Field Sales or Showroom experience Why Apply? Well-established but rapidly growing business Supportive culture and strong progression potential Ideal role for a motivated, ambitious salesperson wanting to step up High-visibility role owning key regional merchant relationships If you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity. For further information and a confidential chat, don't hesitate to get in touch below. T: 0161 327 4561 or 07946126 863 E: Ed@asr-international.co.uk W: ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.

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