Coverage Coordinator

5 days ago


London, United Kingdom Mintel Full time

Salary - £29,000 - 1 day a week in our London office, close to St Paul's.
The purpose of this role is to identify new product launch information to guide our extensive network of field associates. This includes analysing and auditing sector- and country-specific new product launch data.
You will use qualitative and quantitative research skills in this role to identify new FMCG product launches in your allocated countries. Additionally, you will be responsible for maintaining a good coverage of the countries under your management.
This will involve monitoring relevant websites and trade publications, attending mass market-related trade shows, and more. You would also use your detailed analytical skills to audit and analyse country market sectors to proactively identify product trends and market activities, supporting the team and Field Associate network.
You will play a key role in the Coverage team, including hiring, onboarding, and maintaining relationships with freelance Field Associates. You will analyse statistics and data, take appropriate actions to benefit team targets, manage day-to-day Field Associate operations, and assist with methodology development.
The ideal candidate will be interested in FMCG retail and highly comfortable with web-based technologies, such as social media, blogs, and newswires. A curious and proactive nature is highly sought after, as is someone who thrives in a team environment.
Key Responsibilities
Researching relevant online/print information for new product activity
Ensure high-quality coverage while making sure global targets are met
Creation of “shopping lists” of new products to support the Field Associate network
Managing Field Associate freelance work cycles: Hiring, onboarding, maintaining relations and off boarding if required and day-to-day management of functions
Support and assist internal stakeholders
Analysing numerical statistics and data
Critical thinking, creative problem-solving skills
Ad Hoc research projects
Attending trade events when applicable
Communicate with contacts via email, telephone and/or face-to-face
Spanish language skills – essential
We Hope You’ll Like Our
Culture that supports true collaboration whilst embracing remote working.
Flexi-Time working hours (start working between 7:00am and 11:00am).
Blended (home/office) - WFH 4 days a week - Following successful completion of probation
Approach to personal development where we encourage individuals to grow and share what they’ve learned.
Social events, both within the department and across the company
Home Office allowance, as the working model will be a blend of home and office working
Generous holiday allowance with the opportunity to buy back additional holiday
A day off to celebrate your birthday
Giving back is part of our culture; with this in mind, Mintel gives each employee 2 days per year to give to a worthwhile cause.
Open plan office with breakout areas, coffee machines, pool table and table tennis table



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