Customer Marketing Manager

4 weeks ago


London, United Kingdom Affinity Petcare Full time

Affinity Petcare is more than an international pet food company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Currently, we are over 1,100 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
SD customer marketing manager will be our category & brand expert in front of our top clients, defining 4Ps plans customized by account considering always business priorities and taking into account brand guidelines. It will also be a very relevant member that should fuel brands knowledge by building and sharing best practices on implemented activities or defining new initiatives to be tested in the market.
Develop and lead the launch plan for Key Accounts channel, including innovation toolkit/presentation.
Prepare for Top 2 Top meetings with Key Account Managers.
Analyze market data and other brand initiatives daily.
Identify category management opportunities for new customers.
Support promotional and extra visibility plans for Top Accounts.
Coordinate transversal channel and customer-specific activities, both offline and online.
Contribute to SD transversal projects and develop plans for Sales reps team in the Key Accounts channel.
Lead POS animation and client events.
Develop and lead sell-out analysis dashboards and reports for top accounts.
Proven background in marketing, trade or key account management, demonstrating success in developing launch plans and innovation toolkits.
Ability to collaborate seamlessly with Key Account Managers, Sales teams, and internal stakeholders.
Proficient in data analysis, with a focus on continuous monitoring of sell-out performance.
Stay informed on market trends and competitors through daily data analysis.
Experience in planning, executing, and analyzing promotional activities for optimal results.
Hybrid working model
Flexible working hours
Profesional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
We cultivate an inclusive culture that celebrates diversity.



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