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Marketing Manager

4 weeks ago

Lower Dicker East Sussex, United Kingdom FreshWipes Full time

Marketing Manager – Turn freshWIPES into a Household Name 📍 Lower Dicker, East Sussex (Hybrid) | 🕐 Full-Time | 💼 In-office 3 days/week 💰 £50–70k DOE | 📧 Apply:  recruitment@freshwipes.co.uk (CV + cover letter) About Us We’re  freshWIPES — the UK’s multi-award-winning, rinse-free hygiene brand helping people stay clean and confident when they can’t shower. From hospitals and pharmacies to QVC and travel, we’re a fast-growing challenger brand with a big heart, big mission, and a very real sense of humour. We move quickly, we care deeply, and we’re building something special. The Role Not your average “own our socials and run a few ads” gig. You’ll be the architect of our  end-to-end marketing — taking freshWIPES from cult favourite to  household name . Strategy + sleeves-rolled-up execution. Brand + performance. Retail + digital. If you’re equally happy in Klaviyo as you are in a boardroom… hello, friend. What You’ll Be Doing Own the full marketing strategy across digital, retail, PR, and partnerships. Plan and deliver new product launches (we’ve got some exciting ones coming). Run campaigns and budgets with clear goals and reporting (ROI is everything to us). Level up our lifecycle marketing — Klaviyo flows, segmentation, testing, reporting. Manage agencies & freelancers (creative, media, PR) and get the very best from them. Keep our brand voice consistent from packaging to TikTok, from pharmacist screens to QVC. Grow retail demand with trade marketing that makes buyers and store teams love us. Collaborate cross-functionally with Ops, Sales, and Product to keep launches smooth. Must-Haves Proven experience in  FMCG/retail or a  high-growth challenger brand . Klaviyo pro (flows, splits, deliverability, segmentation, revenue attribution). Shopify-confident , with working knowledge of apps like  Recharge and  Collabs . Campaign ownership end-to-end : strategy → creative brief → execution → post-mortem. Strong grasp of  performance metrics : CAC, ROAS, MER, CLTV, contribution margin. Comfortable across  all media , not just digital (retail/trade, OOH, PR, events). Calm with press & media attention (planned and… occasionally chaotic). Canva-capable for quick-turn mockups and edits. A collaborative leader who can set standards, coach freelancers, and lift the room. Nice-to-Haves Experience launching  new products into retail and supporting national listings. PR &  crisis comms familiarity (preferably used lightly). Community building, influencer/UGC, and smart partnerships. Worked with  eco-conscious or purpose-led brands. Why You’ll Love It Here Hybrid working (HQ in East Sussex; easy reach of Brighton & London). Flexible working options that respect real life. Free hot lunch on site (yes, really). 25 days’ holiday + bank holidays. Huge creative freedom in a  values-led, award-winning brand. A small, passionate team that  punches above its weight — and celebrates the wins. Salary £50–70k DOE + the chance to make a big, visible impact. The Process Send CV + cover letter (tell us why you’re the one). Intro via Teams In-office meeting. Final stage:  present a 90-day plan (we’ll give you a tidy brief). 📩 Ready to roll up your sleeves and keep the nation fresh? Email  recruitment@freshwipes.co.uk with your CV and cover letter. PS: We’re big on kindness, humour, fun, accountability, and getting stuff done. If you're the same, get in touch. No agencies please. ⸻