Brand Marketing Content Writer

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

We’re seeking a Senior Direct Response Copywriter to boost conversion rates across our entire customer journey.
As a Senior Direct Response Copywriter , you’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads. You’ll take ownership of growth-oriented projects, uncover product-market fit and fuel our customer acquisition engine. Once validated, your winning copies will be systemized into scalable frameworks—leveraging creative thinking models and AI to empower the broader writing team.
Funnel Optimization & Performance
Continuously refine ad copy,landing pages and listicles based on testing insights and performance data.
Creative Development & Ideation
Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages.
Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
Maintain swipe libraries and trend repositories to spark innovation across creative teams.
Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses.
Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives.
Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
Work with project managers to prioritize testing roadmaps and streamline execution workflows.
Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines.
Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment.
Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production.
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad (Wo)Men (Well, not all), but Math (Wo)Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:
Drive Funnel Performance Through High-Converting Video Creatives
Consistently Generate Fresh Creative Concepts and Iterations
5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches
~ A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
~ Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
~ Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.