Senior Marketing Manager
2 weeks ago
We are searching for a Senior Marketing Manager (b2b) / Digital Marketing Manager to join a global b2b SAAS business. They are established within the market and work with some of the most prominent businesses worldwide.
They are a small, fast-growing team who are investing in their marketing efforts. This role involves being hands on and into the detail. You will report into the CMO.
This is a remote role with occasional meet ups in central London.
The Senior Marketing Manager (b2b) / Digital Marketing Manager will:
- Focus on the executions and implementation of the digital marketing strategy, especially using HubSpot to formulate and drive lead generation.
- Assist in developing and executing demand generation campaigns that drive qualified leads
- Manage lead generation programs that drive pipeline growth
- Analyse campaign performance data to optimize campaigns
- Track lead conversion and velocity through the funnel, constantly optimizing, through testing
- Target existing customers to deepen relationships, up-sell and cross-sell
- Support the customer success team with customer touch point and lifecycle marketing communications and campaigns
- Product Marketing – work with product teams to shape a marketing roadmap for new features and products, creating product content and running campaigns to launch and educate customers
- Contribute to the creative process in order to define new, relevant and differentiating content marketing campaigns.
- Tracking and reporting on website and social platform performance.
- Set the marketing strategy, to align with the commercial strategy.
The Senior Marketing Manager (b2b) / Digital Marketing Manager:
- Must have good knowledge and experience in managing and optimising HubSpot.
- Must have recent experience in b2b marketing, ideally marketing b2b SAAS.
- Must have recent experience in a small/start-up environment, building up the marketing efforts/processes from scratch.
- Proven track record of driving pipeline growth through demand generation campaigns
- Strong analytical skills with experience in data-driven marketing
- Excellent communication skills with the ability to work cross-functionally
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