Marketing Executive

1 month ago

Portsmouth Hampshire, United Kingdom Informa Full time

  • The 'ME Content' supports the development of a key strategic subject area and/or capability within the business (including tactical implementation and delivery). The primary responsibility is to support revenue generation through the delivery of high quality, effective and brand aligned copy and content.
  • By maintaining a high degree of expertise and specialist knowledge in their area, they ensure that agreed objectives and targets are met. This includes maintaining a solid knowledge of new technologies, technical developments and the deployment of highly effective design content and collateral.
  • The role is globally focused, working with management teams to develop the organization's capability in their specialist area.
  • The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.

Key Accountabilities

  • Be a subject matter expert for digital content creation and deployment across T&F marketing and across the wider T&F group. Content creation activities including

* Creation and curation of trusted digital content

* Use of web traffic analysis and keyword research

* Ensuring all content creation activities are within brand guidelines

*Thought leadership in the appropriate, legal, safe and effective use of AI

techniques and tools

  • Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions
  • Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys
  • Work with Insight teams to understand, manage and develop process to measure effectiveness of content, and proactively improve through ongoing feedback loops.
  • Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups.
  • Support the management of all workflows in line with ROI goals and brand guidelines.
  • Ensure constant development orientation for team in with use of latest tools and techniques - specifically including AI techniques, tools, processes and thinking.

General Accountabilities

  • Works to measurable KPIs for their area,measuring andreportingon progress linking to the achievement of organizational objectives.
  • Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence
  • Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.
  • Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps.

Qualifications

The ideal candidate will have:

  • Experience in content marketing campaign delivery
  • Understanding and enthusiasm for SEO best practice.
  • Evidence-based approach to activities, with the skills to use data to inform all areas of work.
  • Excellent project management, copywriting and proofing skills with an eye for digital design.
  • Knowledge and ability with IT systems including core MS Office packages (Word, Excel, PowerPoint), WordPress, email creation platforms and/or other bespoke IT systems.

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