Marketing Executive/Senior Executive

2 weeks ago

Basingstoke amp Deane Hampshire, United Kingdom March Personnel Full time

The Audio Visual Marketing Manager is the focal point of all marketing activities for a wholly owned subsidiary and specialist AV distributor. The role involves proactively managing the implementation of strategic and tactical marketing programs for the portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers, Distribution Account Managers and Product Managers
Own all marketing activity on behalf of the Client
Own the marketing relationship with all key vendors ensuring all plans are built and executed in alignment with vendor and Client objectives.
Liaise with the other marketing team members to co-ordinate work so plans integrate seamlessly.
Design marketing assets where possible or coordinate with design contractors and agencies. Support the sales and marketing team on all relevant events such as trade shows, partner events, and networking events.
Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
Manage the social media channels to ensure network interaction and audience growth
Tracking & reporting of ROI per activity/campaign and recommending changes to the campaigns and marketing mix where required.
Work on building and executing brand strategies, messaging and communications. Ensure social and web are fully utilised to promote and drive the brand requirements.
Degree in Marketing or relevant qualification (i.e. Knowledge of AV vendors and products preferred.
Experience in the AV and Technology areas would be an advantage.
Knowledge and experience of CRM & Marketing tools would be an advantage such as Canva, Adobe Creative Suite, HubSpot.
Ability to handle multiple projects simultaneously in a fast-paced environment.
Ability to create well written content with appropriate inputs from stakeholders.
Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
Evidence of utilising the full marketing mix (online/offline principles plus events).
Experience of planning and delivering creative, demand generation campaigns.
Confident & engaging personality to work with sales & marketing teams
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