Marketing Manager Howdy Do
4 weeks ago
Brand: Howdy Do – working for Merson Group & Merson Digital
Report: Head of Marketing (Howdy Do) & Chief Customer Service Officer (Merson Group)
Howdy Do Overview:
Howdy Do is the in-house marketing agency for IUF Group, a leading technology-focused conglomerate with six distinct brands spanning interactive experiences to IoT solutions. As a key member of the Howdy Do team, the Digital Marketing Executive will play a pivotal role in shaping and executing digital marketing strategies across the diverse portfolio of brands within the IUF Group.
Merson Group Overview:
At Merson, we’re all about the power of Place Branding and how it positively impacts your customers. We believe in creating immersive destinations that go beyond the usual public, transport, or retail spaces. Our data proves that well-executed Place Branding not only stands out but also delivers a better return on investment compared to other promotional strategies.
With our significant market presence, proven track record, and three strategic manufacturing sites, we craft products that bring your design vision to life while keeping costs in check for widespread use.
Merson Digital Overview:
Merson Digital is one of the UK’s leading Digital Signage providers, offering well thought out designed products and solutions that are not only affordable and scalable, but also deliver reliability and longevity.
Powered by a joint venture between Merson Group and inurface media, Merson Digital are truly passionate about bringing the digital world into physical environments. With a head office in Scotland and multiple offices across the UK and Europe, we pride ourselves on our ability to design and manufacture bespoke furniture builds and deliver end-to-end audio-visual solutions that cater to our client’s needs.
Role Overview:
As a Marketing Manager at Merson Group, you will be responsible for driving the overall digital marketing strategies. With a primary focus on B2B marketing, you will utilise your extensive experience in the field to create, manage, and optimise campaigns. Reporting directly to Merson Group, you will also have a dotted reporting line to Georgia, the manager of Howdy Do, the in-house marketing agency for IUF Group. In this dual-role, you will oversee Merson Digital’s marketing and content creation.
Key Requirements:
● Bachelor’s degree in Marketing or a related field.
● Minimum 4 years of experience in B2B marketing.
● Proven experience in managing and delivering campaigns.
● Proficiency in running SEO and managing Google Analytics.
● Strong skills in videography, photography, Canva, Adobe Creative Suite, and WordPress.
● Experience with paid advertising on LinkedIn and a solid understanding of social media platforms.
● Demonstrated expertise in SEO strategies and implementation.
● Experience with CRM systems and e-shot sending platforms.
● Proven track record of running successful digital marketing campaigns.
● Excellent communication and interpersonal skills.
● Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
● Willingness to travel if needed for content creation, subject to applicable safety and travel guidelines.
Responsibilities:
● Collaborate with the Head of Marketing and brand teams to develop comprehensive digital marketing strategies.
● Work with the relevant figureheads at Merson Group to create marketing campaigns and content aligned with sales outreach and company goals.
● Create visually compelling content, including videography, photography, and graphic design.
● Recruit and collaborate with freelancers for specialised projects.
● Manage and update digital assets on WordPress websites, ensuring consistency and alignment with brand guidelines.
● Utilise G Suite and OneDrive for collaborative work within the team and across brand teams.
● Develop visually appealing presentations and decks to support marketing initiatives.
● Execute and optimise paid advertising campaigns on LinkedIn.
● Implement SEO best practices to enhance online visibility and drive targeted traffic.
● Utilise CRM systems and e-shot platforms for effective email campaigns.
● Produce engaging written content, including blogs and thought leadership pieces.
● Manage and curate content across social media platforms.
● Organise, plan and execute in-person and online marketing events.
● Contribute innovative ideas to elevate digital marketing strategies.
● Work collaboratively across projects, contributing to the overall marketing efforts.
● Execute B2B marketing initiatives.
Staff Perks:
We are strong believers in a good company culture, which is why we offer a mix of staff perks.
● Cycle to work scheme
● An extra days holiday for your birthday
● £50 for towards a birthday treat
● Values champion of the quarter (£200 to the member of staff best embodying the values each quarter)
● 2 x year staff away day/party
● Regular social outings
● iuf achievers club – voted for by the people, 5 team members will go away each year to celebrate their hard work for the company
Please get in touch with abbi.davis@iufgroup.com for a confidential position in more detail
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