Executive Director of Marketing and Communications

2 weeks ago


Redditch Worcestershire, United Kingdom Atom Recruitment Ltd Full time

Our Client is a fast growing multi sector speciality distributor of chemicals and raw materials to the UK Manufacturing Industry.
They are now seeking a Marketing Communications Executive. This position is a hybrid role and will be part office based in Redditch, Worcestershire and part home based. It is a full-time permanent role.
This role will provide support to the (MI&C) Market Insights and Communications Manager and overall Market Insights and Communications department
* Working as a crucial part of the company, the Marketing Communications Executive will support in the creation and implementation of delivering the B2B and occasional B2C marketing strategy
Work with key stakeholders within each company division to plan and create highly engaging integrated marketing campaign content including e-mails, LinkedIn content (posts, blogs, articles), sales tool kits including PowerPoint presentations, website development and content, advertisements and articles, and other promotional content as required
* To plan and develop the new company website, working with a 3rd party web agency and wider MI&C team
* Plan and deliver digital marketing campaigns continually reviewing and improving campaign effectiveness and lead generation
* Fact-checking, copy-editing, copy proofing, and formatting of content ensuring that all appropriate sign off processes are completed in time, in line with briefs and within brand guidelines
* Co-ordination of monthly marketing plans with aligned management of NetSuite email campaigns (CRM), websites and social media platforms
* Assist in planning and executing promotional events managed and attended by our Client (exhibitions, conferences and trade events)
* Organise and analyse ROI and KPI reporting on marketing campaigns alongside MI&C Manager
BA in Marketing, Business or a relevant field is a strong advantage
* Proven experience as a marketing communications generalist within a B2B environment
* Excellent communication and people skills
* Ability to work off your own initiative and take ownership of marketing projects
* Excellent knowledge of MS Office and social media channels
* Experience of using marketing analytical tools e.g. Experience of search engine optimisation and search engine marketing
* Ability to use Adobe Creative Suite (predominantly InDesign and Photoshop) and Canva to create graphics
* Excellent copy writing skills
* Experience of using customer relationship management systems (CRM)
* Experience of using a content management system (CMS) for website development and management
* Experience of some event planning and organization
*



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