Senior Planning Officer

1 month ago

London, United Kingdom REDCAT DIGITAL Full time

Job Description
Senior Planner
London
Start: ASAP
Temp to Perm / Perm
We’re seeking a highly curious, intellectually generous Senior Planner to be part of a team that’s building a new model for strategic planning at a leading global creative agency.
The role will sit across a mix of accounts with a focus on retail and shopper marketing.
You will be supported by a Planning Director and the UK Head of Planning, as well as closely collaborating with the relevant Account Teams.
Primarily based in their London office 2 days per week. Plus some onsite attendance at the clients office as and when required.
The team is a high-performing and diverse group focusing on comms planning. You'll join a wider community of strategists from varied disciplines from CX, Social Analytics, Data, and eCommerce.
Experience needed:
Design and execute end-to-end shopper marketing campaigns maximising all touchpoints on the consumer journey, integrating online and offline
You are grounded in the basics of retail/shopper account planning.
Harness the power of consumer and shopper insights to demonstrate a profound understanding of their needs, preferences, and shopper motivations.
Utilise data-driven insights to devise targeted marketing campaigns and initiatives that truly resonate.
You'll be adept at crafting clear briefs and compelling watertight propositions grounded in consumer and shopper insight.
You are proficient in research (i.e., writing research briefs, and collaborating with research partners). You are also able to conduct interviews with stakeholders and customers.
You are fluent in shopper marketing: customer journey mapping, persona definition, and applying behavioural and mission insights.
Create Compelling Shopper Experiences: Leverage shopper analytics, market research, and competitive intelligence to gain deep insights into shopper behaviours and trends, to identify opportunities for enhancing the overall shopper experience.
Continuously monitor campaign performance, measure ROI, and optimise strategies based on data-driven learnings.
A strong integrated background would stand you in good stead, or a solid grounding in customer engagement.
You'll be a clear, convincing communicator, able to work in a self-directed way and be highly motivated.
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