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Assistant Marketing Manager

4 months ago

Livingston West Lothian, United Kingdom AWDis Brands Full time €32,000
Job Description

JOB TITLE: Assistant Marketing Manager (Digital)

SALARY: £32,000 per year

DEPARTMENT: Marketing

RESPONSIBLE TO: Marketing Manager

LOCATION : Livingston, Scotland (office based)

JOB TYPE : Full Time

PLEASE NOTE This is an in-person and office-based role in Livingston, Scotland.

Who are we?

At AWDis Brands we are a leading clothing company known for our high-quality garments in the Printwear and promotion industry. As we continue to grow, we are seeking a dynamic and motivated Assistant Marketing Manager to join our team.

Role Brief

Working closely with the Marketing Manager to coordinate and implement marketing initiatives to build brand awareness and support overall business objectives. Coordinating wider cross-functional activities and streamlining digital planning processes, managing timelines, and ensuring timely completion of all deliverables. This role would suit candidates currently in a Marketing Executive or Senior Marketing Executive role with line management experience, wishing to take the next step in their career, or candidates currently in an Assistant Marketing Manager position.

Reporting

Marketing Manager

Responsibilities

· Work with the Marketing Manager to create and shape the overall marketing strategy.

· Assist in managing the marketing budget and tracking of departmental/regional co-op spend.

· Support other members of the team with marketing campaign planning including creative brainstorming, idea generation, objective setting, and user journey identification.

· Manage the optimisation of a variety of digital channels such as website, emails, SEO, SEM, social media, and other content marketing avenues to maximise campaign reach, engagement, and lead generation.

· Performance, tracking and reporting on the effectiveness of marketing campaigns and other projects using various tools and metrics, including GA4, HubSpot, Dash This and other platforms.

· Liasing with external agencies to support the development of new brand websites.

· Work alongside Marketing Manager to plan and implement an effective SEO strategy.

· PPC support – testing, planning and optimisation of paid social media campaigns alongside.

· Market research, including identifying industry trends, and monitoring competitor activities to inform and optimise the departments marketing tactics.

· Develop strong relationships with other teams, distributors, and third-party suppliers.

· Line management responsibilities.

Qualifications

· 4+ years of appropriate experience within a marketing communications/digital marketing role.

· Previous experience in a marketing supervisor role (2+ years)

· Marketing qualification (Degree or CIM qualified).

· Solid understanding of various marketing channels and tools (i.e. email, PPC, SEO, social media, Google Analytics GA4, CMS platforms etc.) and marketing KPIs.

· Confident communicator and strong organisational skills

· Creative mindset

· Hands-on/can-do attitude

Experience:

  • Marketing (digital): 4+ years (preferred)
  • Team Management/Supervisor: 2 year (required)
  • Right to work in UK (required)

Benefits:

  • Casual dress
  • Employee discount
  • Free on-site parking
  • Staff team events