Conversion Rate Optimisation Lead

1 week ago

United Kingdom Candyspace Full time

ABOUT US

Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for achievement-focused organisations investing in growth and digital transformation. We are relied upon to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.

Working at Candyspace is about building products that people love. We all work hard to define the sweetspot between customer demand and the needs of the businesses who employ us. And by building products that they all love, we love those products too. To do this you will be part of a diverse and inclusive team of similar people, success focused and passionate about what they do. You will work on exciting and stimulating projects.

Candyspace is an equal opportunities employer and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and people with disabilities to apply for roles here. If you need reasonable adjustments at any point in the application or interview process, please let us know and embrace which pronouns you use (she/her, he/him, they/them etc).

ROLE OVERVIEW

The CRO Lead is responsible for driving research, insights and experimentation activities to improve the conversion and overall performance of our clients’ digital products.

Taking a data-led approach to analytics, the CRO Lead will provide insights into user behaviour and content performance and work closely with our UX and Technical teams to deliver improvements. They will seek to discover new opportunities with clients, agree which tools are required for research and testing efforts, take the lead with the test roadmaps, manage research tools, report on activity, present findings and provide next steps for ongoing optimisation.

PRINCIPAL DUTIES

  • Lead Candyspace’s experimentation department, managing the end to end process from strategy to execution
  • Grow Candyspace’s optimisation offering & experimentation expertise
  • Carry out data-led analytics to provide insights into content performance and user behaviour on our clients’ digital websites and mobile applications
  • Contribute to the planning and implementation of optimisation projects across multiple clients
  • Running A/B tests, creating segments and implementing personalisation.
  • Can run more complex experiments, implementing tests and can judge success/failure based on set hypotheses.
  • Understands how data is collected from key tools with regards to tracking implementations (GA, Contentsquare etc.)
  • Is able to debug tracking, understand where it could be failing and suggest recommendations.
  • Comfortable implementing tracking using tag managements solutions (eg. GTM)
  • Mentor members of the team and assist with questions/queries on how to surface data.
  • Can interpret the most complex interactions and customer journeys spanning multiple channels online/offline, is focused on conversion and passionate about using data to create a compelling narrative
  • Liaise with clients to update on project progress and ensure alignment of optimisation projects
  • Present analytics and actionable insights in clear, persuasive reports

PERSON PROFILE

  • Strong experience leading experimentation programmes - Essential
  • Strong experience analysing user, web & app data - Essential
  • Experience of driving growth of organic traffic for consumer websites through digital optimisation techniques
  • Familiar with digital marketing analytics (metrics, KPIs, channels, tools, handling data sets)
  • Expert in driving solutions using analytics, including auditing, implementation, insights, reporting and actionable recommendations
  • At ease generating web/editorial content analytics and performance reporting
  • Experience of analytics tools (e.g. Google Analytics, Google Tag Manager, Contentsquare)
  • Experience of reporting tools such as Google Data Studio
  • Experienced in using A/B and multivariate testing technologies (e.g. Google Optimize, Optimizely)
  • Excellent presentation skills, capable of creating clear digital insight reports with easily digestible recommendations for non-technical audiences
  • Ability to prepare and set up experiments, set targeting rules and apply bespoke audience conditions

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