Head of Digital Marketing

Harper James is a growing and ambitious commercial law firm like no other. Forget any misconceptions you may have about the legal industry, we’re not stuffy or inhibited by traditions. Founded in 2014, our purpose is as strong now as it was then – to enable growth-oriented businesses to succeed through delivering top-quality and accessible legal services by acting as partners in our clients’ journeys while our people enjoy a true work-life balance.

Harper James continues to grow at c40%+ year on year. This year, more than 120 people will support 2,500+ businesses and we expect to double our turnover over the next three years.

Our marketing team plays a pivotal role in this exciting journey and to help us achieve our ambitious growth plans, we’re looking for an experienced and visionary Head of Digital Marketing & Data to lead our digital strategy and data-driven decision-making processes.

This is an exciting new role, which offers the opportunity for someone to create a real impact and help shape and deliver on our growth strategy.

Established in 2014 by Toby Harper, our founder and CEO, Harper James is a new breed of commercial law firm. We work nationally with start-ups through to unicorns and long-running established businesses that may now be looking to scale or exit.

The Harper James model of highly experienced remote-working lawyers, clever use of technology coupled with unique subscription plans and fixed fee products, enables us to provide cost effective business legal services without compromising on quality.

Like many of our clients, we are ambitious and we have high aspirations for the future. Our vision is of a world where all viable businesses thrive and contribute to a healthy economy through access to excellent legal services that are delivered by firms whose people enjoy a true work-life balance.

We are very proud of our unique culture, which is underpinned by seven core values. This is lived through everyone in the business in how we work with each other and our clients each day.

You could play a key role in helping us reach our ambitious growth targets and deliver on our vision.

Our marketing team works remotely with the possibility of working from our offices in Birmingham and Sheffield if preferred. We are ambitious, hardworking and collaborate effectively through daily touchpoints via Teams and great project management tools and systems. We also meet up for in-person team and training days in Birmingham on a quarterly basis.

If all of this excites you, we would love to hear from you.

• The opportunity to play a key role in a fast-growth business that is leading innovation in the legal service sector.
• Become an integral part of a highly supportive, collaborative and high performing marketing team who are delivering great results and that are at the cutting edge of marketing developments.
• Accelerated professional development and personal growth opportunities.
• A full-time role in a flexible and remote working environment.
• A competitive salary and benefits – including private health cover and life insurance scheme, salary sacrifice pension, 25 days holiday (plus bank holidays), and Vitality membership.

In this key role within the marketing team and in collaboration with stakeholders across Harper James and external agencies, y our main responsibilities will include:

• Leading the development and execution of a comprehensive digital marketing strategy, including planning and reporting on an annual digital marketing plan.
• Overseeing the planning, implementation, and optimisation of paid search (PPC) and organic search (SEO) campaigns to drive website traffic, leads, and conversions.
• Continuously evolving our website design and functionality and improving overall user experience and performance – ensuring alignment with our business goals and client needs.
• Planning and delivering effective digital advertising and retargeting campaigns.
• Establishing and reporting on digital marketing and business development KPIs and metrics to track digital performance, analyse campaign effectiveness and optimise return on investment – instilling a true data-driven culture.
• Collaborating with colleagues in the marketing team and other stakeholders to fully align digital initiatives with our messaging and branding.
• Providing strategic guidance and working closely with our CRM, marketing, business development and client services teams to fully leverage HubSpot, our CRM system, including optimising workflow automation, data capture and analysis and other processes. Your goal will be to test, identify opportunities, introduce improvements and report on RoI.
• Working closely with our colleagues in IT to ensure effective integration of data across all systems.
• Line managing a number of marketing and CRM managers and executives and help lead and develop the wider team of marketing professionals more broadly.
• Conducting market research, competitive analysis, and audience segmentation to identify opportunities for growth which inform our digital strategy and targeting.
• Staying abreast of industry trends, best practices, and emerging technologies in digital marketing (including leveraging AI), web development, data analytics, and CRM management – and proactively sharing actionable insights.
• Managing relationships and budgets with third parties, including web development and PPC agencies and other suppliers.
• Playing a key role in our marketing team by making valuable contributions and giving timely and constructive feedback to encourage personal and career development of other members of the team.

If you have a strong leadership background in digital marketing, web development, data analysis and CRM management, and a track record of delivering great results and driving business growth, we would love to explore how you could flourish and achieve great things with us here at Harper James.

You’ll ideally have:

• 10+ years’ experience in digital marketing, including web development, paid and organic search, digital advertising, data analytics, and CRM management (ideally HubSpot).
• A well-established working knowledge of marketing fundamentals and a professional marketing, business or related qualification at degree or post-graduate level.An advanced degree or professional certification in digital marketing and/or data analytics would be an advantage.
• Demonstrable record of digital marketing success in fast-paced and high-growth businesses, preferably in a B2B professional services environment.
• Proven track record of developing and implementing successful digital strategies that drive website traffic, leads, and conversions.
• A passion for data and experience in proactively acquiring and analysing data from many sources and making actionable recommendations and affecting change.
• Strong knowledge of paid and organic search best practices, web development technologies and content management systems.
• Proficiency in web analytics, data visualisation tools and search marketing platforms.
• Excellent communication skills, with the ability to present complex data and insights in a clear and actionable manner to stakeholders at all levels.
• Substantial experience managing and mentoring a team of marketing and CRM professionals.
• A strategic mindset, with the ability to think analytically, anticipate market trends, and develop data-driven solutions to achieve business objectives.
• A team player mentality with a proven ability to work collaboratively and effectively with colleagues, cross-functional teams and external stakeholders.
• An entrepreneurial spirit and a self-starter mindset – with a strong desire to explore new and creative digital tactics and tools that deliver results, including leveraging AI technologies.
• Proven organisational and project management skills and experience in managing internal/external stakeholder expectations and delivering on a variety of projects whilst working to tight deadlines.
• Previous experience of working in an environment where marketing efforts are measured and for which you’re held to account.
• Awareness of your own and your colleagues’ strengths and development needs and a track record of building on these.

If you are ready to apply this role, please complete the application form using the link below.