Paid Search

2 weeks ago

United Kingdom Medico Digital Full time

We are a group of ambitious, passionate and fun marketing specialists looking to transform the way in which healthcare organisations are seen and found online.
We’re looking for a looking for a motivated individual to join our dynamic and hardworking PPC Team.
With an experienced delivery team, we offer a holistic solution for the healthcare sector, including website development, search marketing and social media marketing for a range of healthcare clients across the world, including SMEs, national and global brands.
The role is currently fully remote. We embrace a modern, flexible and all-in approach to remote working – self-motivation is a must. Our ideal candidate will have a extensive experience in the healthcare industry, with a deep understanding of the intricacies of the sector including running campaigns for pharmaceuticals, life science organisations, clinics etc.
Develop and execute PPC campaigns across various search and social media platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn etc. Conduct keyword research, ad copywriting, and ad group creation for PPC campaigns, ensuring alignment with client goals, budgets, and target audiences.
Manage PPC budgets and ensure campaigns are delivered within budget while maximising ROI.
Being able to problem solve in tandem with the changes in healthcare policy and guidance for paid advertising from Google, Facebook etc. Provide regular reports via Google Data Studio on PPC performance and recommendations for future campaigns.
Taking a supporting role at Medico within the development of our paid search, paid social and programmatic advertising propositions in collaboration with the Paid Media Manager
Create and manage campaigns across multiple platforms, optimising for performance and delivering on client objectives.
Implement the processes outlined by the Paid Media Manager to ensure campaigns are integrated and aligned with wider digital marketing strategies. This will include the implementation of AI within our Paid Media process to create efficiencies internally.
Provide support within client communications, including helping Sales and Account Managers develop proposals for current clients and pitching them.
Assisting Account Managers with highlighting opportunities to increase the revenue on active clients, be being proactive with strategy suggestions and forecasting
Stay up-to-date with the latest PPC trends, best practices, and updates, then incorporate them into future campaign strategies.
25 days + bank holidays and Christmas Closure
~ Private Health insurance including a cash optical and dental benefit
~ Annual Salary review
~ Monthly 1-1’s & KPI performance goals
~

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