PR - Brands
2 weeks ago
Global Head of PR – Luxury Brand
Our client is looking for an inspirational Head of PR with experience in the Luxury Fashion world
Develop global corporate communications strategy, messaging and guidelines while providing new and compelling opportunities for brand communications.
Act in a dual capacity of being an avid brand advocate and an effective salesperson consistently balancing the commercial realities and priorities with brand engagement.
Win the minds and hearts of customers and consumers with compelling storytelling about the craft of our brand.
Secure editorial features and news items, develop story angles, and write/edit press releases
Equip external agencies with PR tools for the season including latest brands information and strategies, price lists, retail credits, and more.
Develop and enhance PR analytics systems as well as reporting methods to benchmark against strategic planning
Grow asset database
Foster an environment of growth and best-in-class work through innovative thinking, collaboration and consensus building
Be aware of new publications, websites, blogs, and editorial changes
Create branded strategies for local initiatives, including event concepts and media strategies.
Budget Planning
Experienced with Luxury & Fashion brands.
Writing/editing experience.
Spokesperson experience/media training; Ability to deliver clear analysis of PR results within organization as well as benchmarked against competitive set.
Experience working closely with senior leadership; Extremely well organized, methodical and efficient, project management skills, with a good dose of common sense.
Language Skills a plus.
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