Digital Marketing Executive

2 weeks ago

Lutterworth Leicestershire, United Kingdom AF Selection Full time

Our client sits within a really nice technology sector and we're helping them recruit a Marketing Executive, although really the emphasis is on digital marketing.

The purpose of the Marketing Executive role is to assist the Marketing Manager in the implementation of the marketing plan, with a strong focus on analysis, PPC, SEO, website updates and content creation. This role will play an important part in developing awareness and interest in products, lead generation, and development of revenue for the business

Main Duties:

• Assist in writing and designing content for a variety of channels including website, blogs, social media, and sales collateral

• Assist in development of Dashboards through Looker Studio

• Assist in the analysis of web traffic through GA4

• Assist in the implementation of the events schedule

• Assist in the rollout of intent-based ABM strategies

• Assist with the launch and rollout of new products

• Work alongside the marketing manager and partners to create and execute joint campaigns

• Assist with the development and update of the group websites

Experience Required:

• 3+ years B2B marketing experience

• Excellent communication skills (written and spoken)

• Proven experience with Google Ads and analysis with GA4

• Experience in launching, monitoring, and improving digital campaigns

• Proactive person, able to self-motivate whilst working as part of a team or alone

The role is offered on a hybrid basis, a minimum of 2 days in the office.

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