Analytics Manager

4 weeks ago

Eastleigh Hampshire, United Kingdom B&Q Full time

From £65,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + hybrid working
Southampton, Store Support Office
From our Southampton store support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. You’ll help define and answer critical strategic and customer-led questions for the organisation, acting as a central influence on B&Q’s decision-making. They evaluate the evolving data needs across the organisation to develop and execute a roadmap to maximise B&Q’s data capabilities and business insights. This includes the analysis of data to model scenarios that improve customer experience across the board helping us change for the future. At B&Q we have a hybrid approach to working to increase flexibility in how we work. For this role we expect you’ll be working from our Store Support Office as and when there is a delivery need. Reporting into the Head of Analytics and Data Science within the Customer Team at B&Q, the Analytics Manager will be responsible for delivering high quality analysis and insights, answering complex and diverse questions from across the business. They will interact with a varied group of stakeholders to drive up the understanding of customers across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.
The Analytics Manager will be themselves an exceptional analyst and will lead development on our most complex analyses, forecasting and tool building using agile working methodologies making sure we’re delivering the right priorities to drive value. They are responsible for analysis related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements.
~ Management of work backlog, using Agile management practices to prioritise effectively across the varying analytical needs and leading in a matrix structure.

~ Lead a functional area of analysis within the team, such a Campaign & CRM evaluation, channel or product/range performance, while also supporting the wider set of deliverables across the business by identifying opportunities and making informed recommendations.

Work in partnership with the Commercial CRM managers to drive customer value growth and profitability.
Responsible for forecasting and campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix.
~ Lead analysts within a team, growing and nurturing the team through coaching and training. Helping to develop a culture of learning, empowerment, experimentation and collaboration.

~ Conduct deep-dives and incremental analysis into performance to generate actionable insights.
Work closely with Tech and Kingfisher to help deliver our data requirements roadmap.
Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
~ Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.

~ You can write complex SQL queries and manipulate data using other languages such as Python or R.
− Proven project leading experience, of leading an analytical team and working in complex matrix environments. Experience working within and leading teams using Agile methodologies and approaches. You can apply Scrum, Kanban, or other frameworks to plan, execute, and review your work.
− You can mentor, motivate, and empower your team members to grow their skills and performance.
− You can leverage the power and scalability of these platforms to handle large and complex data sets.
− Experience of marketing campaign and CRM design and analysis is essential, working with customer data to find key insights to inform and that drive change within the business. You understand fully and can use statistical methods such as hypothesis testing, confidence intervals, and pvalues to draw valid conclusions and recommendations.
− You care about Quality Assurance, and lead coding documentation and version control best practices using GitHub. You ensure the reliability, reproducibility, and reusability of your code and data products. You are empathetic to the importance of Data Governance and good Data Quality.
− You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.
− You can use these tools to organise, prioritise, and track your tasks and projects. You’re curious: about how things work and getting to the bottom of business problems and data nuances. You ask relevant and insightful questions, conduct thorough and rigorous analysis, and find creative and innovative solutions.
− You understand and maximise the value of analysis and data science, and act with a commercial lens, prioritising the actions and usefulness of outputs.

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