Marketing Executive/Senior Executive

2 weeks ago

Poole Dorset, United Kingdom Life Balance Chiropractic Centre Full time

Are you ready to unleash the power of your marketing skills in the dynamic world of natural healthcare? Life Balance Chiropractic has an exciting opportunity for a Marketing Executive with 3+ years of experience to lead the charge in our Poole-based team in Dorset.
Be a part of a dynamic, growing business with a leader development opportunity for you like no other. Play a core role in strategy through quarterly & annual planning.
Weekly team training
~ Medical cash plan and Life Insurance cash plan
~ Bi-annual team building days and Monthly team socials
~ Personal day
~28 days holiday
~ Paid time off program that scales with loyalty
~ Employer pension contribution.

We are on a mission to enable our community to make better decisions about their health and be enablers to achieve their health goals but never rest in glory. There has never been a better time for people to focus on their health, happiness and quality of life. As our Marketing Executive, you will have a base knowledge across the T-shaped marketer framework and be ultimately responsible for building brand awareness, attraction and lead demand generation, leading to new client bookings, delight (referrals), retention activities and reactivation of past clients through your marketing foundation skills and harnessing your channel expertise.
Use your base knowledge to research, design, brand, position and deliver the right messaging to our target audience through a storytelling approach that helps people find us, hooks and keeps attention and drives demand generation by assisting them in deciding to use our service faster than they usually would.
You will work across multiple aspects of marketing, including leading, planning, execution and optimisation of the marketing plan across different channels. This will include being the mastermind behind our marketing foundation across multimedia channels. This will include copywriting, design, a/b testing, video, statistics, analytics, performance, funnel marketing and customer experience. Deliver your channel expertise across business development, community, CRO, email, events, content marketing, SEO, multimedia, paid Ads, partnerships, PR and social media.
You will shape the identity of our marketing, unleashing your creativity to develop content ideas, formats and promotional plans that hook and keep attention and increase demand generation, leading to an increase in leads and new clients for our family chiropractic health centre.
You will be working to create marketing assets to follow up on inquiries and book new clients to schedule health appointments, check in with our existing client base, send out information packages and assist in maintaining the integrity of the company’s database.
Events planning and management for business development to drive prospective new clients (in-house/externally) and retention through community events.
Research, monitor data and analyse the performance of marketing programs to guide current and future strategies.
SEO Content writing and video marketing that makes us stand out dominate the first-page ranking of search results for our target keywords that attract our ideal clients.
Repurpose our content across multimedia channels to get more eyeballs on your amazing content. (email, podcast, social media, multimedia, partnership, PR, community)
Execute social media strategy by scheduling, publishing and monitoring all social media content across various platforms. Reviewing and updating content plans according to market trends, feedback and analytic insights.
Create and run performance-based marketing campaigns and paid digital advertising across Google pay-per-click and social media platforms to generate hot leads and new clients focusing on ROI.
Build relationships with influencers, thought leaders, industry experts, and PR, propelling our brand to new heights through collaborative partnerships.
Manage and keep the company website updated.
Serve as a point of contact between the marketing team and in-house or freelance designers and video editors.
Provide straightforward design and editing briefs to deliver compelling visuals for our marketing campaigns across email and multimedia.
Review, proof, and approve final designs and video content.
Extract, capture, document, organise and improve company marketing processes.
Able to commute and work in Poole at our head office (must)
~ A Marketing degree, CIM Qualification or business qualification Level 4 or above
~3 years + of experience in a similar role, with a focus on marketing foundation and a variety of channel expertise to drive demand generation.
~ Knowledge of behaviour psychology, storytelling, data & analytics, research, design & UX, branding & positioning.
~ Good understanding of digital marketing concepts, strategies, and best practices.
~ You will use tools such as Google Suite software, Adobe, canvas, WordPress, HubSpot CRM, semrush, Google Ads, social media platforms, basecamp, and Process St.
~ Nice to have: video production or audio production skills, graphic or web design skills, and Adobe Creative Suite experience.
~ Meticulous attention to detail with a highly analytical mind (lover of data) to help us constantly evolve and improve.
~ Love and empathy and listens to customers and drive experience improvements
~ Proactive and creative thinker with strong problem-solving skills, taking ownership of problems and shepherding the process until it is solved.
~

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