Senior Marketing Manager
3 days ago
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.
We are looking for a driven, hands-on & passionate superstar to join our newly formed Travel Retail (TR) division based in London as a Senior Marketing Manager for Travel Retail reporting into the Head of Marketing for Global TR.
As you will be joining a newly formed division & function, you will be part of the founding members of this new team and therefore involved in all areas of marketing including: new retailer launch planning & execution, unlocking trade visibility & maximising retail opportunities, campaign activation, exclusive product set development & category management and more to building ground-breaking, disruptive plans across all our TR retail partners.
As one of our Travel Retail marketing guardians, we are looking for someone that is ready to join a fast-paced & creative environment where you can collaborate effectively with all regional and global teams and inspire our retail partners with your attitude to excellence, your unstoppable creative flair and passion for getting things done
As a Senior Marketing Manager you will
DRIVE AND LEAD THE LAUNCH OF NEW RETAILERS ACROSS EMEA + ME: acting as the core brand guardian, developing exceptional, legacy building & strategic launch plans in close collaboration with Global, VM, Store Design, PR, Commercial, and Retail teams, tailoring plans to the retailers/market needs on time, on target and within budget whilst ensuring the smooth management of key internal & external stakeholders. Collaborating with regional counterparts to ensure a robust sustain plan is in place to accelerate growth, maintaining ranking & brand awareness.
LEAD & DELIVER INTEGRATED 360 MARKETING CAMPAIGNS: work closely with all departments from Commercial, Retail, Digital, Education, PRO Artistry, Global Marketing, NPD plus external partners to deliver 360 marketing campaigns, launches and events that push industry boundaries and break records. You will be accountable for attending weekly global marketing meetings, curating launch ideas, content ideation and briefing, digital and print artwork briefing, leading on virtual and in-store events seeking opportunities to maximise engagement and conversion, managing launch communications, general activation support and post-campaign analysis. DIGITAL & TECH NATIVE: bring thought-leadership and digital excellence to innovative and disruptive brand activities within your retailers, raising total brand awareness & creating memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury’s share of voice and ranking in your regions, retailers & doors with a strong lens on driving the best omnichannel customer experience.
DRIVE TRADE MARKETING TRAVEL RETAIL STRATEGY: Lead the planning and delivery of retailer marketing plans across the region, working closely with your wider marketing team + commercial teams and engaging retail partners to secure exceptional marketing support delivered with flawless attention to detail.
BECOME THE ULTIMATE CATEGORY & PRODUCT EXPERT: data-driven & product obsessed briefing new products/sets in collaboration with NPD, portfolio & commercial on time & in budget. LEAD THE DAILY/WEEKLY/ANNUAL MARKETING CALENDAR: responsible for driving & developing your retailer/regional marketing calendar/ JBP; leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating the growth of our core franchises.
CO-OWN BUDGET MANAGEMENT: Demonstrate high attention to detail when budget planning and phasing in partnership with the HOM & ABM.
Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
THOUGHT LEADERSHIP: be a visionary, be creative, be disruptive – we’re looking for bold, big thinkers who will propel our business forward. As a senior marketing figure, you are responsible for fuelling a TR legacy & team culture within our small yet growing team but also within the wider business. Your role is dependent on building long-lasting, autonomous & trusting relationships across all internal areas (with special focus to all global & regional leads) but also with our key external stakeholders.
Must be open to regional and international travel
Previous experience in a Marketing Manager position or similar
Experienced in devising and implementing strategic plans with creative flair
Digitally native and good knowledge of all digital marketing channels
Have a flexible, positive, and professional attitude
Excellent English written and verbal skills
We’re a hybrid model with flexibility, allowing you to work how best suits you.
25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
Financial security and planning with our pension and life assurance for all.
Bring your furry friend to work with you on our allocated dog-friendly days and spaces.
And not to forget our generous product discount and gifting
By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
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