Senior Manager, Performance

1 month ago

London, United Kingdom Michael Page (UK) Full time

Working for a purpose led consumer finance business
The client offer a range of financial products and services to customers in the UK who live with disabilities in order to improve their quality of life and access. The Senior Marketing Manager role will be responsible for developing audience contact strategies and customer life cycle journeys in order to retain and engage their growing customer base.
Key responsibilities for the Senior Marketing Manager role:
Defining the end-to-end customer marketing plan, developing segment specific communications strategies to drive customer conversion, retention and engagement.
Owning the messaging and marketing plans for new and existing product features, working with stakeholders on multi-channel communications plans.
Developing and executing multi-channel CRM communications across the customer life-cycle. You'll champion email and digital channels.
Defining and tracking key performance metrics, working with the team to manage performance and reporting, ultimately using data and insights to refine plans.
Working with our tech and CX teams, identifying assessing and managing innovative CRM marketing automation and tech stack, to help us deliver our goals, highlighting and prioritising opportunities for automation and optimisation.
Inspiring, motivating and supporting the Customer Marketing team to think, act and deliver their best to execute the strategy while supporting them to achieve their professional development goals.
Experience working in a Marketing Role at leadership level.
Proven successful experience in developing and implementing marketing and CRM strategies to deliver on business objectives.
Proven successful experience in using strategic market and data insights to develop data-driven marketing campaigns that drive customer conversion, loyalty, and retention.
Proven successful experience in developing segmented, personalised, and tailored email marketing campaigns, with a clear understanding of automation opportunities.
Proven successful experience in refining, enhancing, and updating marketing campaigns based on results, data, and market insights.
Demonstrable experience in communicating strategies and recommendations to senior leadership teams.
Will have worked in financial services, membership, telecommunications or other subscription businesses
04130921Registered Office: 200 Dashwood Lang Road, Bourne Business Park, Addlestone, Surrey, KT15 2NX
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