Advertising Operations Specialist

1 week ago

Slough Berkshire, United Kingdom TikTok Full time

The Global Brand Operations team provides best-in-class managed services support for Premium Brand Products - both reservation and auction, driving excellent customer service, and enabling revenue and working closely with customers and product teams to ensure product market fit. Our teams comprise of product specialists who enable flawless ad campaign executions, ensuring an optimized experience for clients, brand partners, sales teams and our product teams by providing technical and operational expertise by offering best-in-class service and product insights to uplevel platform capabilities for brands of all sizes. - Monitor managed service campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands’ expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams. - Identify optimization opportunities for improving performance - Leverage automated tools to optimize brand campaigns - Escalate, investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign - Participate in training that prepares internal teams for new products and updates within our ads platform. - Experience monitoring and analyzing ad campaigns, to identify optimization opportunities for improving performance - Strong communication skills, ability to effectively translate technical language to non-technical stakeholders - Proactive attitude with attention to detail, excellent project management, organizational, and analytical skills Strong familiarity with online marketing and paid media advertising campaigns on social media or other digital platforms - Experience managing branding & performance-based advertisers with a deep understanding of their challenges (preferably from agency background) - Experience helping clients execute custom campaigns centered around specific performance KPIs - Ability to identify insights and analyze data to assess campaign performance - TikTok is the leading destination for short-form mobile video. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. Diversity & Inclusion​ To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

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