Senior Digital Marketing Officer
1 month ago
An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.
We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.
We’ll help you succeed
The Head of Advisory BD and Marketing is a key senior role within MSC’s Go to Market team. You will be responsible for BD & marketing across the national Advisory stream in the UK. You will play an important role in achieving stronger alignment between sector, regional and national Advisory activity ensuring a multi-disciplinary approach in accordance with the Advisory strategy and you will work closely with fellow Heads of Marketing within Streams, Sectors and Regions.
The role is a national role and there may be a need to travel to offices throughout the UK.
Use data-based decision making. Embrace and lead on use of data and insights including CMS, client care, KAM and market research. In collaboration with the Data Innovation and Technical Operations groups, actively use market insight and pipeline data to inform business decisions and track performance.
Make decisions on marketing and BD resource and delivery in advisory.
Turn the advisory stream’s business objectives into a robust, commercial and effective national Go to Market strategy to help the firm achieve its goals. Collaborate with peers in streams, sectors and regions and the Head of Go to Market to align common issues and activity and lead and drive centralised, integrated marketing campaigns.
Build strong relationships and work collaboratively with a variety of stakeholders across advisory and beyond to ensure there is buy in and understanding about future marketing campaigns.
Strong BD and marketing experience, including leading teams to successfully deliver integrated BD and marketing strategies and understands the dynamics of the professional services market.
Commercially astuteness who can deliver commercial impact with purpose against all activities.
The ability to juggle long-term thinking with short-term ROI.
Excellent communication skills and gravitas with senior stakeholders.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.
Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions
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