Marketing Engagement Manager

4 weeks ago

Maidstone Kent, United Kingdom Crowe UK Full time

Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in 150 countries and across 798 offices globally.

We pride ourselves on looking after our people, whether you’re working in corporate tax, statutory audit or you’re a marketing or HR specialist - at Crowe we invest in our people to help them be the best they can be.

We understand that it is often the culture and values of a firm that are most important when looking for a new workplace, that’s why at Crowe our people-focused culture means we value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

As part of the National Business Development and Marketing team, we are looking for a highly motivated and proactive Clients & Markets Manager to help drive local business development activity and focus on increasing profitability through the generation of opportunities, bid support and events that will help us grow and engage with our clients and contacts.

They will work closely with the Office Managing Partner (OMP), local BD & Marketing partner lead, regional heads of sector and the wider Clients & Markets and Marketing teams. The Clients & Markets Manager role focuses on driving growth in the region through relationship management, identifying new opportunities, bid management, promoting campaigns, local data management and local event management.

The successful applicant will have experience working in a fast-paced environment, be highly organised with excellent project management, time management and coordination skills and have the ability to work well under pressure. Working day to day with senior stakeholders and decision makers
• Driving local business development activity which aligns with the firmwide business development strategy
• Identifying sponsorship opportunities which enhance the firms brand and target audience reach
• Working alongside the local stakeholders to develop and maintain strong relationships with local businesses and intermediaries
• Local event management; working with the National Marketing team to plan, host and attend the event and manage the follow up - building on national initiatives
• Client care and account planning
• Supporting local stakeholders with generating business opportunities with new and existing clients
• Supporting the National Marketing team with local marketing activities as required

Key relationship management and coordination

• Foster a collaborative culture with the wider Clients & Markets and Marketing team with a focus on a ‘one team’ perspective
• Drive BD culture in the region and focus on increasing profitability
• Working alongside the local stakeholders to develop and maintain strong relationships with local businesses and intermediaries

Support local stakeholders with the end to end bid process which may include:

• Data Management

• Work with stakeholders to maintain marketing lists, target lists, client lists and the upkeep of referrals and conversion/opportunity pipeline
• Support with day to day CRM activities and encourage best practice with local teams

Professional services BD experience and knowledge of the accountancy profession
• Experience of bid-writing and client engagement
• Flexible and adaptable to change
• Highly organised with excellent project management, time management and coordination skills
• Good local network with intermediaries (Preferred)
• Experienced with the full Microsoft Suite (Essential)
• Experienced with using a CRM system (Preferred)

Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.

Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions, and make smart decisions that have lasting value through the highest quality audit, tax, advisory and risk services.

We offer you an opportunity to continue your career and work for a firm that offers stability and knowledge. At Crowe, you will find the expertise, the resources and, above all, the commitment to help you build a satisfying and rewarding career. In return we can offer you continued career development, highly competitive salaries and flexible benefits. Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation and believe that diversity and inclusivity are key drivers of effectiveness and in providing our clients with a quality service.

Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit.

We recognise the importance of offering a flexible approach to our working environment and we would be happy to discuss this with you further.

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