Senior Marketing Executive

3 weeks ago


Rugby Warwickshire, United Kingdom The Caraires Consultancy Full time

Permanent Rugby based - hybrid, 2 days from home Monday to Friday - 37.5 hours £31,000pa - £35,000pa Our client, a highly successful membership association, are looking for an engaging and professional Commercial Marketing Executive. The ideal candidate will have adegree level education in marketing or related subject or 8 years work experience.
The Commercial Marketing Executive is responsible for creating and implementing innovative sales and marketing campaigns across the client'srange of existing and new commercial products and services driving increased uptake, sales and commercial success. This includes, but is not necessarily limited to, training, events, publications and advertising. The postholder will work as part of the Commercial team with individual and collectiveresponsibility for product lines and associated sales targets.
To drive the creation and implementation of innovative sales and marketing campaigns for commercial product and service campaigns, contributing to increased engagement, income and profitability. This includesidentifying audiences and appropriate, ambitious sales and marketing strategies and plans to achieve sales targets and other targets
Implementing appropriate sales and marketing campaigns effectively and responsively. o Monitoring and adjusting activity to achieve maximum impact and return on investment
Working collaboratively and creatively with colleagues to identify, assess and, where appropriate, exploit new commercial opportunities for the company
Contribute to and where appropriate lead the assessment of new commercial opportunities, leading to planning for implementation of those with highest potential.
Drive the implementation of opportunities with highest potential as agreed with the wider Commercial and management teams.
At least three years’ experience working in a commercially focussed marketing role with responsibility for own campaigns
Preparing, implementing and measuring effectiveness of creative, integrated sales and marketing campaigns to meet commercial goals Familiarity with CRM systems and database marketing (eg segmentation of data)
Creating engaging and persuasive email campaigns using email marketing software
Managing/being accountable for own marketing budgets
Proficiency with managing and updating website content using a CMS, including applying SEO good practice
A track record of developing branded collateral for different audiences
An excellent level of IT literacy for all Microsoft Office applications Desirable
Experience marketing training, events and/or publications
Experience of producing creative digital content using Adobe InDesign or similar.
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