PPC Manager

2 weeks ago


London, United Kingdom Funko Full time

Work Pattern: Monday + Friday 09.00 - 17.30 (UK Hours). Tues - Thurs 12.00 - 20.30 (US Hours).

Hybrid Role with one day a week in the office (Monday)

Ecommerce Paid Search Specialist

Funko.com is seeking a commercially focused and results-driven E-commerce Paid Search Specialist to join our team. This role is pivotal in optimizing paid search campaigns across Funko’s suite of Direct-to-Consumer (DTC) brands, including but not limited to Funko.com, Loungefly.com, and other affiliate DTC channel activations for both our US (primary) and EMEA markets.The ideal candidate will possess expertise in paid search strategies for DTC fast-paced consumer goods, demonstrate proficiency in Google Analytics, and a deep understanding of the Funko brand, a passion for pop culture, and a proven track record in optimizing paid search campaigns specifically for e-commerce platforms.

What You’ll Do:

Campaign Management:

  • Develop, implement, and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels for Funko’s DTC brands.
  • Conduct keyword research, ad copy creation, and ongoing bid management tailored to each brand's unique characteristics.
  • Proof-read all ads prior to launch to ensure proper linking, creative and copy.

Data Analysis and Reporting:

  • Utilize proficiency in Google Analytics to analyse campaign performance data, identifying trends, insights and areas for improvement.
  • Provide regular reports and performance updates to stakeholders, highlighting key metrics and actionable insights.

Budget Management:

  • Effectively manage budgets for paid search campaigns to ensure optimal allocation of resources and achieve maximum ROI.
  • Monitor and adjust bidding strategies to align with business goals and performance targets.

Attribution Modelling:

  • Apply attribution modelling techniques to understand and analyse the impact of various touchpoints in the customer journey within paid search campaigns.
  • Incorporate attribution insights to optimize campaign strategies and enhance overall performance.

Campaign Strategies for Multiple Geographies:

  • Devise and implement paid search strategies that account for regional differences and preferences within the target markets.
  • Tailor campaigns to align with the unique characteristics of managing US & EMEA markets.

Competitor Analysis:

  • Stay informed about industry trends, competitor strategies, and emerging opportunities in paid search.
  • Implement competitive analysis to identify areas for differentiation and improvement.

Ad Creative Testing:

  • Collaborate with creative teams to develop compelling ad copy and creative assets tailored to each DTC brand.
  • Conduct A/B testing to optimize ad performance and enhance click-through and conversion rates.

Stay Updated on Industry Best Practices:

  • Keep abreast of industry trends, algorithm updates, and best practices in paid search marketing.
  • Share knowledge with the team and contribute to the continuous improvement of digital marketing strategies.

Commercial Focus and Entrepreneurial Mindset:

  • Approach paid search strategies with a commercial mindset, understanding the direct impact on business growth.
  • Demonstrate an entrepreneurial spirit by identifying and capitalizing on new opportunities within the paid search landscape.
  • Collaborate cross functionally and directly with CRM Manager to find areas of efficiency and opportunity.

What You’ll Bring:

  • Proven experience managing and optimizing paid search campaigns for DTC fast-paced consumer goods.
  • In-depth knowledge of Google Ads, Bing Ads, and other paid search platforms.
  • Proficient in Google Analytics and experienced in attribution modelling.
  • Great analytical skills with the ability to interpret data and make actionable recommendations.
  • Experience with managing campaigns in both US and EMEA markets.
  • Excellent communication and collaboration skills, results-driven and highly motivated.
  • Certifications in Google Ads and other relevant platforms are a plus.
  • Experience working in a fast-paced direct to consumer brand is preferred.
  • Experience working with Salesforce Marketing Cloud is preferred.
  • The paid search specialist may be subject to global hours at times due to the global nature of the company and should be comfortable with this flexibility.
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