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Paid Social Media Executive

3 months ago

Birmingham, United Kingdom IRIS #foundbyiris Full time
Job Description

Paid Social Media Marketing Executive

£30k - £36k

Birmingham - 4 days a week

Iris have partnered with a local Birmingham based Paid media marketing agency who are looking to build a brand new paid social and google ads team in Birmingham with the view of bringing in 2 x Paid Media Campaign executives.

About the role:

The Paid Media Marketing Specialist is accountable for spearheading and overseeing multiple paid digital marketing campaigns for different companies. This pivotal role places significant emphasis on managing Paid Social media channels across LinkedIn, Instagram/Facebook and Twitter. There is a primary focus on optimising these campaigns across all platforms to achieve a specific Return on Advertising Spend (ROAS), while also driving innovation through the implementation of new strategies and tests to escalate account scalability.

Key Responsibilities:

  • Serve as a subject matter expert in Paid Social platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), demonstrating an in-depth understanding of campaign tactics and their impact on marketing metrics such as spend, reach, frequency, and revenue returns.
  • Manage day-to-day operations of paid social campaigns and provide support for SEM Google/Bing campaigns as necessary.
  • Collaborate with clients to oversee the performance of all of the companies products on Amazon, leveraging both paid and organic strategies.
  • Ensure that all paid performance marketing consistently exceeds a predetermined ROAS threshold each month/quarter.
  • Partner with the creative and content team to develop and launch ad units during promotional events, new product launches, and seasonal campaigns.
  • Responsible for reporting, Weekly Business Reviews (WBRs), roadmap creation, test plans, and scaling strategies.
  • Utilise project management skills to oversee projects related to the role.
  • Establish streamlined processes for ad creation, creative requests, campaign and ad set builds, and bid strategy testing to enhance workflow efficiency.
  • Conduct audience creation and continuous testing to refine targeting strategies.
  • Perform ad-hoc analysis and generate reports using Google Analytics, Meta, Google Ads, Bing Ads, and other reporting systems as needed.
  • Experience with affiliate marketing and the Impact affiliate network is advantageous.

Requirements:

  • Minimum of 2 years of digital marketing experience with a strong focus on Paid Social Platforms.
  • Experience with Google/Bing paid campaigns - desirable
  • Proficient in Google Analytics, Microsoft Excel, and Google Sheets.
  • Agency experience would be ideal.
  • Strong communication skills, with a passion for sharing findings and insights.
  • Demonstrated commitment to delivering exceptional work and driving business impact.
  • Ability to thrive in a fast-paced environment, working both independently and collaboratively within a team.
  • A keen eye for detail and a love for data analytics.

Get in touch with Dan Rodrigues asap, as we are looking to turn this around super quick due to the client’s customer pipelines growing.