Institutional Marketing Manager

3 weeks ago

London, United Kingdom CMC Markets Full time

We are looking for an Institutional Marketing Manager on a 12 month fixed term contract with a strong background in B2B, someone who has experience in developing and executing comprehensive marketing strategies, driving brand awareness, running events and multi-channel marketing activities.

*** Please note that this is an onsite role that will require you to work within our London office (near Liverpool street) 5 days on site per week. ***

A fantastic opportunity to work in a fast paced and growing area of the business. Supporting our 'Institutional First' strategy in a diverse role which incorporates all areas of marketing, including; OOH, display advertising, event management, content development, copywriting and social media.

Key Responsibilities:

  • Deliver and manage the institutional marketing communications strategy to drive engagement and qualified leads, building and nurturing a healthy pipeline of new opportunities.
  • Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions
  • Develop a content marketing plan using consumer insights to position CMC Markets as a thought leader for the industry
  • Deliver the calendar of institutional event activities from booking through to implementation
  • Manage the B2B social media channels & build the online profiles of our institutional sales team
  • Drive awareness of CMC Connect offering through earned media exposure, working closely with our PR consultant
  • Ensure all activity is executed in line within brand guidelines
  • Manage the monthly institutional Marketing spend, ensuring alignment with the allocated budget
  • Monitor and analyse campaign performance, providing monthly reporting to the Head of Marketing & Head of Institutional Sales
  • Conduct regular analysis on competitor activity

KEY SKILLS AND EXPERIENCE

Essential criteria

  • 5+ years of experience directly managing B2B Marketing programs with proven ability to deliver consistently strong measurable results
  • Expert in creating successful B2B brand awareness, demand and lead generation campaigns across the marketing mix, including events, paid media channels, content and social media.
  • Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
  • Strong financial and business acumen.
  • Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines.
  • Work with marketing suppliers and agencies, ensuring the company is getting value from its investments.
  • Adept at setting up B2B CRM processes and using marketing engagement platforms, data visualisation and / or digital analytics tools to create, evaluate and analyse campaigns.
  • Ability to manage multiple projects, strong attention to detail
  • Comfortable working across time zones, geographies and with globally interspersed teams, collaborating on projects with great interpersonal communications skills.

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

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